Digital Element (NetAcuity)
"the pioneer and global leader of IP geolocation technology" [1]
Digital Element's NetAcuity is an enterprise IP geolocation database and API that has been in market since 1999, covering 99.9999% of routable IPv4 and IPv6 addresses with country-level accuracy above 99.9% and city-level accuracy above 97%. It serves use cases including ad targeting, content localization, fraud prevention, proxy and VPN detection, and compliance geofencing, with customers such as Netflix, LinkedIn, Adobe, and The Trade Desk. Pricing is fully custom and requires a sales engagement, with no published tiers, no free tier, and no self-serve signup. The data is delivered as a downloadable flat-file database or via REST API with weekly geolocation updates and daily proxy intelligence refreshes, and the product is built on a privacy-by-design methodology that collects no PII.
Best for / Avoid if
Best for: AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box
Avoid if: You need to start building today without contacting sales; You need transparent pricing up front; You want to try it free before paying
Scores
- 35 / 100Agent friendliness
- 0 / 100Pricing transparency
- 5 / 100Setup speed
- 10 / 100Docs quality
- 0 / 100Procurement ease
- 15 / 100Trust readiness
Pricing & procurement
Capabilities
- Supported actions
- ip_lookup, asn_lookup, isp_lookup, company_data, carrier_data, proxy_vpn_tor_detection, threat_intel, timezone_lookup, demographics_lookup, historical_ip_lookup, database_download, cloud_query [7]
- Regions
- IPv4 global coverage - 99.9999% of routable IPv4 addresses, IPv6 global coverage - 99.9999% of routable IPv6 addresses, Country-level accuracy >99.9%, City-level accuracy up to 97%+, Postal code / ZIP+4 precision (US), Maps to more than 4 million distinct geolocations globally, Weekly database updates (geolocation); daily updates (proxy/VPN via Nodify), Downloadable flat-file database and live API/cloud delivery [8]
- Input types
- IPv4 address, IPv6 address [9]
- Output types
- country, region, city, postal code / ZIP+4, latitude/longitude, timezone, language, ISP, ASN, domain, company name, organization name, NAICS codes, mobile carrier, connection speed/type, home/business classification, CBSA (Core Based Statistical Area), proxy/VPN/Tor flags, proxy type/classification, demographics, points of interest, IP characteristics / risk signals, JSON, flat-file / database download [10]
- Webhooks
- ✗ No [11]
- Sandbox / test mode
- ✗ No
- SDK languages
- Node.js [12]
- MCP server
- ✗ No [13]
Trust & compliance
- SOC 2
- – Unknown [14]
- HIPAA
- – Unknown
- GDPR
- ✓ Yes [15]
- ISO 27001
- – Unknown
- PCI DSS
- – Unknown
- Published SLA
- ✗ No [16]
- Known restrictions
- Pricing is fully custom / contact-sales only - no published tiers or per-lookup rates, No free tier or recurring free allowance, MRC accreditation scope limited to NetAcuity Standard for non-mobile US traffic at DMA level and above, No personally identifiable information is gathered or stored - data methodology is privacy-by-design (no cookies, no PII), NAI (Network Advertising Initiative) member - subject to NAI Code of Conduct [17]
Developer surface
Integration
- API style
- rest
- Base URL
- https://global.cloud.netacuity.com/webservice/query
- Version
- 6.4.2.1
- Versioning
- none
- Stability
- ga
- Auth methods
- api_key
- Error format
- vendor-specific JSON (field: "error" in response object)
- Node.js
node-netacuity· repo
Adoption & maturity
- Launched
- 1999-01-01
- GA
- 1999-01-01
- Notable customers
- The Trade Desk, eBay, CNN, Oracle, LinkedIn, AppsFlyer, Microsoft Advertising, Nielsen, Adform, Ravelin, Facebook, Netflix, Pinterest, Twitter, BBC, Sony, Hulu, Adobe, Intuit
Other IP Geolocation APIs
MaxMind GeoIP2
"the industry standard for IP geolocation" that "Covers 99.9999% of IP addresses" and is "Trusted by businesses and developers globally for high accuracy and reliability."
IPGeolocation.io
"Enterprise-grade IP Geolocation and threat intelligence - trusted worldwide for real-time, scalable decisions."
IPinfo
"Empowering developers and enterprises with verified IP data that's fast, accurate, and built to scale."
ipdata
"Lookup the location and threat profile of any IP Address to localize your website content, analyze logs, enrich forms, target ads, enforce GDPR compliance, perform redirections, block countries, detect VPNs and more."
IP2Location
"Power Your Business Intelligence with Accurate IP Metadata and Proxy Threat Intelligence."
Abstract IP Geolocation API
"Get the location of any IP with a world-class API serving city, region, country and lat/long data."
References
- ↑Description: digitalelement.com
- ↑Pricing model: digitalelement.com · digitalelement.com
- ↑Published pricing: digitalelement.com · digitalelement.com
- ↑Free tier: digitalelement.com · digitalelement.com
- ↑Requires sales call: digitalelement.com · digitalelement.com
- ↑Enterprise plan: digitalelement.com
- ↑Supported actions: digitalelement.com · digitalelement.com
- ↑Regions: digitalelement.com · digitalelement.com
- ↑Input types: digitalelement.com
- ↑Output types: digitalelement.com · digitalelement.com
- ↑Webhooks: digitalelement.com
- ↑SDK languages: digitalelement.com
- ↑MCP server: digitalelement.com
- ↑SOC 2: digitalelement.com
- ↑GDPR: digitalelement.com · digitalelement.com
- ↑Published SLA: digitalelement.com
- ↑Known restrictions: digitalelement.com · digitalelement.com
Change history
- 2026-06-15 Score Agent Friendliness: 15 → 35
- 2026-06-14 Robots Allows Agents: (none) → Yes
- 2026-06-14 Has Structured Data: (none) → Yes
- 2026-06-14 Capabilities: {} → {"ipv6":true,"asn_company":true,"threat_intel":true,"downloadable_db":true,"pro…
- 2026-06-14 Summary Md: (none) → Digital Element's NetAcuity is an enterprise IP geolocation database and API th…
- 2026-06-14 Score Trust Readiness: (none) → 15
- 2026-06-14 Best For: (none) → AI agents and automation - an agent-ready surface (MCP / llms.txt), Teams needi…
- 2026-06-14 Avoid If: (none) → You need to start building today without contacting sales, You need transparent…
- 2026-06-14 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
- 2026-06-14 Score Procurement Friction: (none) → 0
- 2026-06-14 Score Agent Friendliness: (none) → 15
- 2026-06-14 Score Pricing Transparency: (none) → 0
- 2026-06-14 Score Setup Speed: (none) → 5
- 2026-06-14 Score Docs Quality: (none) → 10
- 2026-06-14 Llms Txt Present: (none) → Yes
- 2026-06-14 Rendering: (none) → static
- 2026-06-14 Llms Txt URL: (none) → https://www.digitalelement.com/llms.txt
- 2026-06-14 Has Published Pricing: set to No
- 2026-06-14 Free Tier Available: set to No
- 2026-06-14 Self Serve Signup: set to No
- 2026-06-14 Requires Sales Call: set to Yes
- 2026-06-14 Enterprise Plan Available: set to Yes
- 2026-06-14 GDPR: set to Yes
- 2026-06-14 SLA Published: set to No
- 2026-06-14 Data Retention Policy URL: set to https://www.digitalenvoy.com/privacy-policy/
- 2026-06-14 Known Restrictions: set to Pricing is fully custom / contact-sales only - no published tiers or per-lookup…
- 2026-06-14 Auth Methods: set to api_key
- 2026-06-14 API Style: set to rest
- 2026-06-14 Base URL: set to https://global.cloud.netacuity.com/webservice/query
- 2026-06-14 API Version: set to 6.4.2.1
- 2026-06-14 Versioning Scheme: set to none
- 2026-06-14 Stability: set to ga
- 2026-06-14 Error Format: set to vendor-specific JSON (field: "error" in response object)
- 2026-06-14 Requires Verification: set to Yes
- 2026-06-14 Launched At: set to 1999-01-01
- 2026-06-14 GA Date: set to 1999-01-01
- 2026-06-14 Slug: set to digital-element
- 2026-06-14 Fields Not Found: set to soc2, hipaa, iso_27001, pci_dss, documented_rate_limits, minimum_commitment, fr…
- 2026-06-14 Source Confidence: set to high
- 2026-06-14 Extractor: set to claude-subagent:sonnet
- 2026-06-14 Last Verified At: set to 2026-06-14T00:00:00.000Z
- 2026-06-14 Status: set to published
- 2026-06-14 Notable Customers: set to The Trade Desk, eBay, CNN, Oracle, LinkedIn, AppsFlyer, Microsoft Advertising, …
- 2026-06-14 Name: set to Digital Element (NetAcuity)
- 2026-06-14 Vendor ID: set to 92ef41fb-8709-4c04-bfe7-5b7548791bb4
- 2026-06-14 Website URL: set to https://www.digitalelement.com/
- 2026-06-14 Vendor Description: set to the pioneer and global leader of IP geolocation technology
- 2026-06-14 Primary Use Cases: set to content localization, ad targeting, fraud prevention, geofencing / geo-blocking…
- 2026-06-14 Supported Actions: set to ip_lookup, asn_lookup, isp_lookup, company_data, carrier_data, proxy_vpn_tor_de…
- 2026-06-14 Supported Regions: set to IPv4 global coverage - 99.9999% of routable IPv4 addresses, IPv6 global coverag…
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