WhatsApp Cloud API (Meta) vs Twilio WhatsApp Business API
WhatsApp Cloud API (Meta) and Twilio WhatsApp Business API are both WhatsApp Business APIs, compared here on pricing, compliance, capabilities, and developer experience from structured, cited data - not reviews or paid placement. On compliance, Twilio WhatsApp Business API additionally documents HIPAA. For coding-agent use, Twilio WhatsApp Business API scores higher on agent-friendliness (85 vs 45).
| Field | WhatsApp Cloud API (Meta) | Twilio WhatsApp Business API |
|---|---|---|
| Starting price | - | $0.005 per message |
| Pricing model | Usage | Usage |
| Free tier | ✗ | ✗ |
| Self-serve signup | ✓ | ✓ |
| SOC 2 | Type II | Type II |
| HIPAA | ✗ | ✓ |
| GDPR | ✓ | ✓ |
| Webhooks | ✓ | ✓ |
| Sandbox | ✓ | ✓ |
| Documented actions | 28 | 20 |