Bland AI

"Voice AI for regulated industries. Built for high-stakes phone calls where security and trust actually matter." [1]

www.bland.ai · By Bland AI · Agent JSON · Suggest an edit · Last verified 2026-06-21 · Source confidence: high

Bland AI is a REST-based voice AI platform for automating inbound and outbound phone calls, targeting regulated industries such as insurance, healthcare, and finance, with customers including Mutual of Omaha and First Financial Bank. Pricing starts at $0.11 per minute on a self-serve plan, with tiered plans scaling up to enterprise unlimited concurrency. The platform holds SOC 2 Type 2, HIPAA, GDPR, and PCI DSS certifications, and supports EU data residency and air-gapped on-premises deployment for organizations with strict data requirements.

Best for / Avoid if

Best for: Regulated or enterprise workloads - compliance attestations and an enterprise plan; AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box

Avoid if: You want to try it free before paying

Pricing & procurement

Pricing model
Hybrid (base + usage) [2]
Published pricing
Yes [3]
Free tier
No [4]
Self-serve signup
Yes
Requires sales call
No
Enterprise plan
Yes [5]
Published prices
PlanItemPerAmountSource
StartVoice agent talk time (all-in: LLM + STT + TTS + telephony)minute$0.14source
StartTransfer/warm transfer timeminute$0.05source
StartPlatform feemonth$0source
BuildVoice agent talk time (all-in: LLM + STT + TTS + telephony)minute$0.12source
BuildTransfer/warm transfer timeminute$0.04source
BuildPlatform feemonth$299source
ScaleVoice agent talk time (all-in: LLM + STT + TTS + telephony)minute$0.11source
ScaleTransfer/warm transfer timeminute$0.03source
ScalePlatform feemonth$499source
All plansOutbound call minimum (per initiated call)call$0.015source
All plansFailed call feecall$0.015source
All plansInbound phone numbermonth$15source
All plansWeb widget agent messagemessage$0.01source
All plansSMS (inbound or outbound)message$0.02source
EnterpriseCustom per-minute rate and platform fee (contracted to volume) - source

Capabilities

  • Built-in telephony
  • Outbound calling
  • Self-hosted
Supported actions
realtime_conversation, inbound_telephony, outbound_telephony, sip_trunking, call_transfer, function_calling, tool_calling, interruption_handling, call_recording, batch_calling, web_widget, knowledge_base, byo_voice, call_scheduling, voicemail_detection, warm_transfer, post_call_analysis, conversational_pathways, guard_rails, voice_cloning, sms_messaging, multi_channel [6]
Regions
United States, European Union (EU data residency configurable), air-gapped on-premises deployment [7]
Languages
40+ languages natively, real-time translation in 23 languages, mid-call language switching, multilingual babel/fluent modes with automatic language detection [8]
Input types
PSTN phone call, SIP trunk, inbound phone number, web widget, SMS, iMessage
Output types
audio stream, call transcript, call recording, webhook events, structured call summary, post-call analysis, SMS, web chat response
Webhooks
Yes [9]
Sandbox / test mode
No [10]
SDK languages
TypeScript/JavaScript, JavaScript (client/webchat) [11]
MCP server
Yes [12]

Trust & compliance

SOC 2
SOC 2 Type II [13]
HIPAA
Yes [14]
GDPR
Yes [15]
ISO 27001
No [16]
PCI DSS
Yes [17]
Published SLA
No [18]
Rate limits
Start plan: 10 concurrent calls, 100 calls/day, 100 calls/hour; Build plan: 50 concurrent calls, 2,000 calls/day, 1,000 calls/hour; Scale plan: 100 concurrent calls, 5,000 calls/day, 1,000 calls/hour; Enterprise: unlimited concurrent calls; Calls to same number restricted to every 10 seconds; Hitting limits means calls get rejected rather than incurring unexpected charges [19]
Known restrictions
BYO-LLM not supported (Bland owns full voice AI stack including LLM), Start plan limited to 100 calls/day and 10 concurrent calls, Turbo model excludes transfers, IVR navigation, and custom tools, Citation schemas (structured transcript extraction) are enterprise-only feature, Custom guard rails are enterprise-only, 2 free credits on Start plan are one-time trial credits, not recurring

Developer surface

Docs rendering: static · llms.txt present

Integration

API style
rest
Base URL
https://api.bland.ai/v1
Version
v1
Versioning
url
Stability
ga
Auth methods
api_key
Idempotency keys
No
Error format
vendor-specific
Webhook signing
hmac_sha256
Rate limit
10 / concurrent calls

SDKs

  • TypeScript/JavaScript bland-ai · repo
  • JavaScript (client/webchat) @blandsdk/client · repo

Adoption & maturity

Launched
2023-01-01
Notable customers
Kin Insurance, Mutual of Omaha, TravelPerk, Samsara, EvenUp, First Financial Bank

Other Realtime Voice Agent APIs

  • ElevenLabs Conversational AI (ElevenAgents)

    "Deploy human-like Conversational AI in minutes. ElevenLabs delivers low latency interactions in dozens of languages with enterprise-grade security."

    Hybrid · free tier · public pricing · self-serve

  • OpenAI Realtime API (gpt-realtime)

    "The Realtime API enables low-latency, bidirectional audio communication for building voice agents and audio applications."

    Usage · public pricing · self-serve

  • Telnyx Voice AI Agents

    "Carrier-grade Voice AI from Telnyx. Sub-200ms latency, 80+ languages, A-level STIR/SHAKEN attestation, and one platform that replaces 5 vendors."

    Usage · public pricing · self-serve

  • Twilio ConversationRelay

    "Twilio's Conversation Relay empowers you to build powerful AI voice experiences for your customers. Let Twilio handle the heavy lifting of speech recognition, text-to-speech, and voice synthesis."

    Usage · public pricing · self-serve

  • Vapi

    "Build and deploy voice agents that deliver the outcomes you want at the scale your customers need."

    Usage · free tier · public pricing · self-serve

  • Cartesia Line

    "Turn any text agent into a world-class conversational agent, deployed anywhere."

    Hybrid · free tier · public pricing · self-serve

Bland AI alternatives · Bland AI vs ElevenLabs Conversational AI (ElevenAgents) · All Realtime Voice Agent APIs APIs

References

Each field above carries a numbered source - hover for a preview, click to jump here.

  1. Description: bland.ai
  2. Pricing model: bland.ai · docs.bland.ai
  3. Published pricing: bland.ai · docs.bland.ai
  4. Free tier: bland.ai · docs.bland.ai
  5. Enterprise plan: bland.ai
  6. Supported actions: docs.bland.ai · docs.bland.ai · docs.bland.ai
  7. Regions: bland.ai
  8. Languages: bland.ai · docs.bland.ai
  9. Webhooks: docs.bland.ai
  10. Sandbox: docs.bland.ai
  11. SDK languages: github.com · github.com
  12. MCP server: github.com · bland.ai
  13. SOC 2: bland.ai
  14. HIPAA: bland.ai
  15. GDPR: bland.ai
  16. ISO 27001: bland.ai
  17. PCI DSS: bland.ai
  18. Published SLA: bland.ai · bland.ai
  19. Rate limits: docs.bland.ai · docs.bland.ai

Change history

Every field change, who made it, and when - from our audited data pipeline and editors.

  1. 2026-06-21 Capabilities: {}{"self_hosted":true,"outbound_calling":true,"telephony_included":true}
  2. 2026-06-21 Summary Md: (none)Bland AI is a REST-based voice AI platform for automating inbound and outbound …
  3. 2026-06-21 Avoid If: (none)You want to try it free before paying
  4. 2026-06-21 Scoring Methodology: (none)Scores are computed deterministically from this profile's published, sourced fi…
  5. 2026-06-21 Score Agent Friendliness: (none)55
  6. 2026-06-21 Score Pricing Transparency: (none)85
  7. 2026-06-21 Score Setup Speed: (none)55
  8. 2026-06-21 Score Docs Quality: (none)35
  9. 2026-06-21 Score Trust Readiness: (none)65
  10. 2026-06-21 Score Procurement Friction: (none)85
  11. 2026-06-21 Best For: (none)Regulated or enterprise workloads - compliance attestations and an enterprise p…
  12. 2026-06-21 Llms Txt Present: (none)Yes
  13. 2026-06-21 Has Structured Data: (none)Yes
  14. 2026-06-21 Robots Allows Agents: (none)No
  15. 2026-06-21 Status Page URL: (none)https://status.bland.ai
  16. 2026-06-21 Changelog URL: (none)https://www.bland.ai/changelog
  17. 2026-06-21 Docs URL: (none)https://docs.bland.ai/welcome-to-bland
  18. 2026-06-21 Llms Txt URL: (none)https://www.bland.ai/llms.txt
  19. 2026-06-21 Rendering: (none)static
  20. 2026-06-21 Free Tier Available: set to No
  21. 2026-06-21 Self Serve Signup: set to Yes
  22. 2026-06-21 Requires Sales Call: set to No
  23. 2026-06-21 Enterprise Plan Available: set to Yes
  24. 2026-06-21 SOC 2: set to type_2
  25. 2026-06-21 HIPAA: set to Yes
  26. 2026-06-21 GDPR: set to Yes
  27. 2026-06-21 ISO 27001: set to No
  28. 2026-06-21 PCI DSS: set to Yes
  29. 2026-06-21 SLA Published: set to No
  30. 2026-06-21 Data Retention Policy URL: set to https://www.bland.ai/legal/privacy
  31. 2026-06-21 Documented Rate Limits: set to Start plan: 10 concurrent calls, 100 calls/day, 100 calls/hour; Build plan: 50 …
  32. 2026-06-21 Rate Limit Requests: set to 10
  33. 2026-06-21 Rate Limit Window: set to concurrent calls
  34. 2026-06-21 Known Restrictions: set to BYO-LLM not supported (Bland owns full voice AI stack including LLM), Start pla…
  35. 2026-06-21 Auth Methods: set to api_key
  36. 2026-06-21 Auth Docs URL: set to https://app.bland.ai/dashboard/settings
  37. 2026-06-21 API Style: set to rest
  38. 2026-06-21 Base URL: set to https://api.bland.ai/v1
  39. 2026-06-21 API Version: set to v1
  40. 2026-06-21 Versioning Scheme: set to url
  41. 2026-06-21 Stability: set to ga
  42. 2026-06-21 Quickstart URL: set to https://university.bland.ai
  43. 2026-06-21 Idempotency Supported: set to No
  44. 2026-06-21 Error Format: set to vendor-specific
  45. 2026-06-21 Webhook Signing: set to hmac_sha256
  46. 2026-06-21 Webhook Events URL: set to https://docs.bland.ai/tutorials/post-call-webhooks
  47. 2026-06-21 Requires Verification: set to No
  48. 2026-06-21 Starting Price Usd: set to 0.11
  49. 2026-06-21 Price Basis: set to minute
  50. 2026-06-21 Free Tier Limit: set to $0.14/min with 2 free credits, 10 concurrent calls, 100 calls/day

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