Bland AI
"Voice AI for regulated industries. Built for high-stakes phone calls where security and trust actually matter." [1]
Bland AI is a REST-based voice AI platform for automating inbound and outbound phone calls, targeting regulated industries such as insurance, healthcare, and finance, with customers including Mutual of Omaha and First Financial Bank. Pricing starts at $0.11 per minute on a self-serve plan, with tiered plans scaling up to enterprise unlimited concurrency. The platform holds SOC 2 Type 2, HIPAA, GDPR, and PCI DSS certifications, and supports EU data residency and air-gapped on-premises deployment for organizations with strict data requirements.
Best for / Avoid if
Best for: Regulated or enterprise workloads - compliance attestations and an enterprise plan; AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box
Avoid if: You want to try it free before paying
Pricing & procurement
- Pricing model
- Hybrid (base + usage) [2]
- Published pricing
- ✓ Yes [3]
- Free tier
- ✗ No [4]
- Self-serve signup
- ✓ Yes
- Requires sales call
- ✗ No
- Enterprise plan
- ✓ Yes [5]
| Plan | Item | Per | Amount | Source |
|---|---|---|---|---|
| Start | Voice agent talk time (all-in: LLM + STT + TTS + telephony) | minute | $0.14 | source |
| Start | Transfer/warm transfer time | minute | $0.05 | source |
| Start | Platform fee | month | $0 | source |
| Build | Voice agent talk time (all-in: LLM + STT + TTS + telephony) | minute | $0.12 | source |
| Build | Transfer/warm transfer time | minute | $0.04 | source |
| Build | Platform fee | month | $299 | source |
| Scale | Voice agent talk time (all-in: LLM + STT + TTS + telephony) | minute | $0.11 | source |
| Scale | Transfer/warm transfer time | minute | $0.03 | source |
| Scale | Platform fee | month | $499 | source |
| All plans | Outbound call minimum (per initiated call) | call | $0.015 | source |
| All plans | Failed call fee | call | $0.015 | source |
| All plans | Inbound phone number | month | $15 | source |
| All plans | Web widget agent message | message | $0.01 | source |
| All plans | SMS (inbound or outbound) | message | $0.02 | source |
| Enterprise | Custom per-minute rate and platform fee (contracted to volume) | - | source |
Capabilities
- Supported actions
- realtime_conversation, inbound_telephony, outbound_telephony, sip_trunking, call_transfer, function_calling, tool_calling, interruption_handling, call_recording, batch_calling, web_widget, knowledge_base, byo_voice, call_scheduling, voicemail_detection, warm_transfer, post_call_analysis, conversational_pathways, guard_rails, voice_cloning, sms_messaging, multi_channel [6]
- Regions
- United States, European Union (EU data residency configurable), air-gapped on-premises deployment [7]
- Languages
- 40+ languages natively, real-time translation in 23 languages, mid-call language switching, multilingual babel/fluent modes with automatic language detection [8]
- Input types
- PSTN phone call, SIP trunk, inbound phone number, web widget, SMS, iMessage
- Output types
- audio stream, call transcript, call recording, webhook events, structured call summary, post-call analysis, SMS, web chat response
- Webhooks
- ✓ Yes [9]
- Sandbox / test mode
- ✗ No [10]
- SDK languages
- TypeScript/JavaScript, JavaScript (client/webchat) [11]
- MCP server
- ✓ Yes [12]
Trust & compliance
- SOC 2
- SOC 2 Type II [13]
- HIPAA
- ✓ Yes [14]
- GDPR
- ✓ Yes [15]
- ISO 27001
- ✗ No [16]
- PCI DSS
- ✓ Yes [17]
- Published SLA
- ✗ No [18]
- Rate limits
- Start plan: 10 concurrent calls, 100 calls/day, 100 calls/hour; Build plan: 50 concurrent calls, 2,000 calls/day, 1,000 calls/hour; Scale plan: 100 concurrent calls, 5,000 calls/day, 1,000 calls/hour; Enterprise: unlimited concurrent calls; Calls to same number restricted to every 10 seconds; Hitting limits means calls get rejected rather than incurring unexpected charges [19]
- Known restrictions
- BYO-LLM not supported (Bland owns full voice AI stack including LLM), Start plan limited to 100 calls/day and 10 concurrent calls, Turbo model excludes transfers, IVR navigation, and custom tools, Citation schemas (structured transcript extraction) are enterprise-only feature, Custom guard rails are enterprise-only, 2 free credits on Start plan are one-time trial credits, not recurring
Developer surface
Integration
Adoption & maturity
- Launched
- 2023-01-01
- Notable customers
- Kin Insurance, Mutual of Omaha, TravelPerk, Samsara, EvenUp, First Financial Bank
Other Realtime Voice Agent APIs
ElevenLabs Conversational AI (ElevenAgents)
"Deploy human-like Conversational AI in minutes. ElevenLabs delivers low latency interactions in dozens of languages with enterprise-grade security."
OpenAI Realtime API (gpt-realtime)
"The Realtime API enables low-latency, bidirectional audio communication for building voice agents and audio applications."
Telnyx Voice AI Agents
"Carrier-grade Voice AI from Telnyx. Sub-200ms latency, 80+ languages, A-level STIR/SHAKEN attestation, and one platform that replaces 5 vendors."
Twilio ConversationRelay
"Twilio's Conversation Relay empowers you to build powerful AI voice experiences for your customers. Let Twilio handle the heavy lifting of speech recognition, text-to-speech, and voice synthesis."
Vapi
"Build and deploy voice agents that deliver the outcomes you want at the scale your customers need."
Cartesia Line
"Turn any text agent into a world-class conversational agent, deployed anywhere."
References
- ↑Description: bland.ai
- ↑Pricing model: bland.ai · docs.bland.ai
- ↑Published pricing: bland.ai · docs.bland.ai
- ↑Free tier: bland.ai · docs.bland.ai
- ↑Enterprise plan: bland.ai
- ↑Supported actions: docs.bland.ai · docs.bland.ai · docs.bland.ai
- ↑Regions: bland.ai
- ↑Languages: bland.ai · docs.bland.ai
- ↑Webhooks: docs.bland.ai
- ↑Sandbox: docs.bland.ai
- ↑SDK languages: github.com · github.com
- ↑MCP server: github.com · bland.ai
- ↑SOC 2: bland.ai
- ↑HIPAA: bland.ai
- ↑GDPR: bland.ai
- ↑ISO 27001: bland.ai
- ↑PCI DSS: bland.ai
- ↑Published SLA: bland.ai · bland.ai
- ↑Rate limits: docs.bland.ai · docs.bland.ai
Change history
- 2026-06-21 Capabilities: {} → {"self_hosted":true,"outbound_calling":true,"telephony_included":true}
- 2026-06-21 Summary Md: (none) → Bland AI is a REST-based voice AI platform for automating inbound and outbound …
- 2026-06-21 Avoid If: (none) → You want to try it free before paying
- 2026-06-21 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
- 2026-06-21 Score Agent Friendliness: (none) → 55
- 2026-06-21 Score Pricing Transparency: (none) → 85
- 2026-06-21 Score Setup Speed: (none) → 55
- 2026-06-21 Score Docs Quality: (none) → 35
- 2026-06-21 Score Trust Readiness: (none) → 65
- 2026-06-21 Score Procurement Friction: (none) → 85
- 2026-06-21 Best For: (none) → Regulated or enterprise workloads - compliance attestations and an enterprise p…
- 2026-06-21 Llms Txt Present: (none) → Yes
- 2026-06-21 Has Structured Data: (none) → Yes
- 2026-06-21 Robots Allows Agents: (none) → No
- 2026-06-21 Status Page URL: (none) → https://status.bland.ai
- 2026-06-21 Changelog URL: (none) → https://www.bland.ai/changelog
- 2026-06-21 Docs URL: (none) → https://docs.bland.ai/welcome-to-bland
- 2026-06-21 Llms Txt URL: (none) → https://www.bland.ai/llms.txt
- 2026-06-21 Rendering: (none) → static
- 2026-06-21 Free Tier Available: set to No
- 2026-06-21 Self Serve Signup: set to Yes
- 2026-06-21 Requires Sales Call: set to No
- 2026-06-21 Enterprise Plan Available: set to Yes
- 2026-06-21 SOC 2: set to type_2
- 2026-06-21 HIPAA: set to Yes
- 2026-06-21 GDPR: set to Yes
- 2026-06-21 ISO 27001: set to No
- 2026-06-21 PCI DSS: set to Yes
- 2026-06-21 SLA Published: set to No
- 2026-06-21 Data Retention Policy URL: set to https://www.bland.ai/legal/privacy
- 2026-06-21 Documented Rate Limits: set to Start plan: 10 concurrent calls, 100 calls/day, 100 calls/hour; Build plan: 50 …
- 2026-06-21 Rate Limit Requests: set to 10
- 2026-06-21 Rate Limit Window: set to concurrent calls
- 2026-06-21 Known Restrictions: set to BYO-LLM not supported (Bland owns full voice AI stack including LLM), Start pla…
- 2026-06-21 Auth Methods: set to api_key
- 2026-06-21 Auth Docs URL: set to https://app.bland.ai/dashboard/settings
- 2026-06-21 API Style: set to rest
- 2026-06-21 Base URL: set to https://api.bland.ai/v1
- 2026-06-21 API Version: set to v1
- 2026-06-21 Versioning Scheme: set to url
- 2026-06-21 Stability: set to ga
- 2026-06-21 Quickstart URL: set to https://university.bland.ai
- 2026-06-21 Idempotency Supported: set to No
- 2026-06-21 Error Format: set to vendor-specific
- 2026-06-21 Webhook Signing: set to hmac_sha256
- 2026-06-21 Webhook Events URL: set to https://docs.bland.ai/tutorials/post-call-webhooks
- 2026-06-21 Requires Verification: set to No
- 2026-06-21 Starting Price Usd: set to 0.11
- 2026-06-21 Price Basis: set to minute
- 2026-06-21 Free Tier Limit: set to $0.14/min with 2 free credits, 10 concurrent calls, 100 calls/day
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