Plivo
Compliant, reliable SMS for verification & customer engagement [1]
Best for / Avoid if
Best for: Regulated or enterprise workloads - compliance attestations and an enterprise plan; AI agents and automation - an agent-ready surface (MCP / llms.txt); Cost-sensitive teams - low, transparent entry price
Avoid if: You want to try it free before paying
Scores
- 40 / 100Agent friendliness
- 85 / 100Pricing transparency
- 60 / 100Setup speed
- 25 / 100Docs quality
- 85 / 100Procurement ease
- 85 / 100Trust readiness
Pricing & procurement
- Pricing model
- Usage-based [2]
- Published pricing
- ✓ Yes [3]
- Free tier
- ✗ No [4]
- Free tier details
- $10 in free credits. No credit card required. [5]
- Self-serve signup
- ✓ Yes [6]
- Requires sales call
- ✗ No [7]
- Enterprise plan
- ✓ Yes [8]
- Minimum commitment
- Enterprise: starts at $1,000 per month; Professional: no minimum commitment [9]
| Plan | Item | Per | Amount | Source |
|---|---|---|---|---|
| Pay As You Go | Outbound SMS (Long Codes) | sms | $0.0077 | source |
| Pay As You Go | Inbound SMS (Long Codes) | sms | $0.0077 | source |
| Pay As You Go | Outbound SMS (Short Codes) | sms | $0.0077 | source |
| Pay As You Go | Inbound SMS (Short Codes) | sms | $0.0077 | source |
| Pay As You Go | Outbound SMS (Toll-Free) | sms | $0.0079 | source |
| Pay As You Go | Inbound SMS (Toll-Free) | sms | $0.0079 | source |
| Pay As You Go | Outbound RCS Rich Text | segment | $0.0077 | source |
| Pay As You Go | Inbound RCS Rich Text | segment | $0.0077 | source |
| Pay As You Go | Outbound RCS Rich Media | message | $0.018 | source |
| Pay As You Go | Inbound RCS Rich Media | message | $0.018 | source |
| Pay As You Go | Outbound MMS (Long Codes) | mms | $0.018 | source |
| Pay As You Go | Inbound MMS (Long Codes) | mms | $0.018 | source |
| Pay As You Go | Outbound MMS (Toll-Free) | mms | $0.02 | source |
| Pay As You Go | Inbound MMS (Toll-Free) | mms | $0.02 | source |
| Pay As You Go | Outbound MMS (Short Codes) | mms | $0.02 | source |
| Pay As You Go | Inbound MMS (Short Codes) | mms | $0.02 | source |
| Long Code Phone Number Rental | month | $0.5 | source | |
| Toll-Free Phone Number Rental | month | $1 | source | |
| Regular Short Code Rental | month | $500 | source | |
| Vanity Short Code Rental | month | $1000 | source | |
| Short Code Setup Fee | one-time | $1500 | source | |
| AT&T Long Codes Outbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| AT&T Long Codes Inbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| AT&T Short Codes Outbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| AT&T Short Codes Inbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| AT&T Toll-Free Outbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| AT&T Toll-Free Inbound SMS Carrier Surcharge | sms | $0.0035 | source | |
| T-Mobile Long Codes Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| T-Mobile Long Codes Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| T-Mobile Short Codes Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| T-Mobile Short Codes Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| T-Mobile Toll-Free Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| T-Mobile Toll-Free Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| Verizon Long Codes Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| Verizon Short Codes Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| Verizon Toll-Free Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| US Cellular & Other Long Codes Outbound SMS Carrier Surcharge | sms | $0.005 | source | |
| US Cellular & Other Long Codes Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| US Cellular & Other Short Codes Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| US Cellular & Other Short Codes Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| US Cellular & Other Toll-Free Outbound SMS Carrier Surcharge | sms | $0.0045 | source | |
| US Cellular & Other Toll-Free Inbound SMS Carrier Surcharge | sms | $0.0025 | source | |
| AT&T Outbound RCS Rich Text Carrier Surcharge | segment | $0.0045 | source | |
| AT&T Inbound RCS Rich Text Carrier Surcharge | segment | $0.0045 | source | |
| AT&T Outbound RCS Rich Media Carrier Surcharge | message | $0.01 | source | |
| AT&T Inbound RCS Rich Media Carrier Surcharge | message | $0.01 | source | |
| T-Mobile Outbound RCS Rich Text Carrier Surcharge | segment | $0.0062 | source | |
| T-Mobile Inbound RCS Rich Text Carrier Surcharge | segment | $0.0025 | source | |
| T-Mobile Outbound RCS Rich Media Carrier Surcharge | message | $0.0125 | source | |
| T-Mobile Inbound RCS Rich Media Carrier Surcharge | message | $0.0125 | source | |
| Verizon Outbound RCS Rich Text Carrier Surcharge | segment | $0.0045 | source | |
| Verizon Outbound RCS Rich Media Carrier Surcharge | message | $0.007 | source | |
| US Cellular Outbound RCS Rich Text Carrier Surcharge | segment | $0.0062 | source | |
| US Cellular Inbound RCS Rich Text Carrier Surcharge | segment | $0.0025 | source | |
| US Cellular Outbound RCS Rich Media Carrier Surcharge | message | $0.0135 | source | |
| US Cellular Inbound RCS Rich Media Carrier Surcharge | message | $0.0135 | source | |
| Other Carrier Networks Outbound RCS Rich Text Carrier Surcharge | segment | $0.0045 | source | |
| Other Carrier Networks Inbound RCS Rich Text Carrier Surcharge | segment | $0.0045 | source | |
| Other Carrier Networks Outbound RCS Rich Media Carrier Surcharge | message | $0.01 | source | |
| Other Carrier Networks Inbound RCS Rich Media Carrier Surcharge | message | $0.01 | source | |
| AT&T Long Codes Outbound MMS Carrier Surcharge | mms | $0.009 | source | |
| AT&T Long Codes Inbound MMS Carrier Surcharge | mms | $0.009 | source | |
| AT&T Short Codes Outbound MMS Carrier Surcharge | mms | $0.009 | source | |
| AT&T Short Codes Inbound MMS Carrier Surcharge | mms | $0.009 | source | |
| AT&T Toll-Free Outbound MMS Carrier Surcharge | mms | $0.009 | source | |
| AT&T Toll-Free Inbound MMS Carrier Surcharge | mms | $0.009 | source | |
| T-Mobile Long Codes Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| T-Mobile Long Codes Inbound MMS Carrier Surcharge | mms | $0.01 | source | |
| T-Mobile Short Codes Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| T-Mobile Short Codes Inbound MMS Carrier Surcharge | mms | $0.01 | source | |
| T-Mobile Toll-Free Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| T-Mobile Toll-Free Inbound MMS Carrier Surcharge | mms | $0.01 | source | |
| Verizon Long Codes Outbound MMS Carrier Surcharge | mms | $0.007 | source | |
| Verizon Short Codes Outbound MMS Carrier Surcharge | mms | $0.007 | source | |
| Verizon Toll-Free Outbound MMS Carrier Surcharge | mms | $0.007 | source | |
| US Cellular & Other Long Codes Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| US Cellular & Other Long Codes Inbound MMS Carrier Surcharge | mms | $0.01 | source | |
| US Cellular & Other Short Codes Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| US Cellular & Other Short Codes Inbound MMS Carrier Surcharge | mms | $0.01 | source | |
| US Cellular & Other Toll-Free Outbound MMS Carrier Surcharge | mms | $0.01 | source | |
| US Cellular & Other Toll-Free Inbound MMS Carrier Surcharge | mms | $0.01 | source |
Capabilities
- Supported actions
- send_message, list_messages, get_message, list_mms_media, message_status_callbacks, handle_inbound_messages [10]
- Regions
- North America, South America, Europe, Asia, Africa, Oceania [11]
- Input types
- JSON, query parameters [12]
- Output types
- JSON, XML [13]
- Webhooks
- ✓ Yes [14]
- Sandbox / test mode
- ✗ No [15]
- SDK languages
- Node.js, Python, PHP, Ruby, Java, C#, Go [16]
- MCP server
- ✓ Yes [17]
Trust & compliance
- SOC 2
- SOC 2 Type II [18]
- HIPAA
- ✓ Yes [19]
- GDPR
- ✓ Yes [20]
- ISO 27001
- – Unknown [21]
- PCI DSS
- ✓ Yes [22]
- Published SLA
- ✓ Yes [23]
- Rate limits
- 300 API requests per five seconds (for non-call APIs including messaging); SMS message delivery throttled by smart queue based on account-level messages per second (MPS) rate and per-number rate limits by source type and destination country [24]
- Known restrictions
- SMS max 1,600 GSM characters or 737 Unicode characters per message, MMS max 10 media URLs; total file size less than 5MB, Must provide either a src (sender ID) or a powerpack_uuid to send a message, Trial accounts must use sandbox numbers (verified destination numbers) for calls and messages, India DLT compliance requires dlt_entity_id, dlt_template_id, and dlt_template_category parameters, Message expiry parameter accepts values between 5 and 10,799 seconds, List messages API returns maximum 20 results per page [25]
Developer surface
Integration
- API style
- rest
- Base URL
- https://api.plivo.com/v1/Account/{auth_id}/
- Version
- v1
- Versioning
- url
- Stability
- ga
- Auth methods
- basic
- Idempotency keys
- ✗ No
- Error format
- vendor-specific
- Webhook signing
- hmac_sha256
- Rate limit
- 300 / window
Adoption & maturity
- Launched
- 2011-01-01
- Notable customers
- Meta, Uber, Trip.com, Zomato, Discord, GoDaddy, Yahoo, Tata 1mg, Amul, Atomberg, Great Learning, Zolve, Masai, Healthify
Other SMS APIs
Twilio Programmable Messaging
One Messaging API to reliably reach 7B+ devices
Sinch SMS API
"Simple, secure SMS API for global reach"
Bird
The global SMS API that scales with you
Telnyx SMS API
Carrier-grade SMS API with direct routing. No aggregator markup, no middleman margin. Programmable messaging on infrastructure Telnyx owns end-to-end.
Infobip SMS API
Send business text messages with a leading SMS service provider
Vonage SMS API
Our SMS API helps you create customer journeys through conversations - even within the context of your app.
References
- ↑Description: plivo.com
- ↑Pricing model: plivo.com · plivo.com
- ↑Published pricing: plivo.com · plivo.com
- ↑Free tier: plivo.com
- ↑Free tier details: plivo.com
- ↑Self-serve signup: plivo.com · plivo.com
- ↑Requires sales call: plivo.com · plivo.com
- ↑Enterprise plan: plivo.com
- ↑Minimum commitment: plivo.com
- ↑Supported actions: plivo.com · plivo.com
- ↑Regions: plivo.com · plivo.com
- ↑Input types: plivo.com
- ↑Output types: plivo.com
- ↑Webhooks: plivo.com
- ↑Sandbox: plivo.com · plivo.com
- ↑SDK languages: plivo.com · plivo.com
- ↑MCP server: plivo.com
- ↑SOC 2: plivo.com · plivo.com
- ↑HIPAA: plivo.com
- ↑GDPR: plivo.com
- ↑ISO 27001: plivo.com
- ↑PCI DSS: plivo.com · plivo.com
- ↑Published SLA: plivo.com · plivo.com
- ↑Rate limits: plivo.com · support.plivo.com
- ↑Known restrictions: plivo.com · plivo.com · support.plivo.com
Change history
- 2026-06-15 Score Agent Friendliness: 45 → 40
- 2026-06-15 Score Docs Quality: 35 → 25
- 2026-06-15 Robots Allows Agents: (none) → Yes
- 2026-06-15 Has Structured Data: (none) → No
- 2026-06-15 Llms Txt Present: Yes → No
- 2026-06-14 Score Agent Friendliness: 30 → 45
- 2026-06-14 Score Docs Quality: 0 → 35
- 2026-06-14 Llms Txt Present: (none) → Yes
- 2026-06-14 Llms Txt URL: (none) → https://www.plivo.com/llms.txt
- 2026-06-14 Rendering: (none) → static
- 2026-06-14 Status Page URL: (none) → https://status.plivo.com
- 2026-06-14 Changelog URL: (none) → https://www.plivo.com/changelog
- 2026-06-14 Docs URL: (none) → https://docs.plivo.com
- 2026-06-10 Last Verified At: 2026-06-06T00:00:00.000Z → 2026-06-10T00:00:00.000Z
- 2026-06-10 Score Setup Speed: (none) → 60
- 2026-06-10 Score Pricing Transparency: (none) → 85
- 2026-06-10 Score Agent Friendliness: (none) → 30
- 2026-06-10 Score Trust Readiness: (none) → 85
- 2026-06-10 Score Procurement Friction: (none) → 85
- 2026-06-10 Best For: (none) → Regulated or enterprise workloads - compliance attestations and an enterprise p…
- 2026-06-10 Avoid If: (none) → You want to try it free before paying
- 2026-06-10 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
- 2026-06-10 Score Docs Quality: (none) → 0
- 2026-06-10 Starting Price Usd: 0.0077 → 0.0077
- 2026-06-10 SDK Packages: Node.js, Python, PHP, Ruby, Java, C#, Go → Node.js, Python, PHP, Ruby, Java, C#, Go
- 2026-06-10 HIPAA: set to Yes
- 2026-06-10 GDPR: set to Yes
- 2026-06-10 PCI DSS: set to Yes
- 2026-06-10 SLA Published: set to Yes
- 2026-06-10 SLA URL: set to https://www.plivo.com/legal/sla/
- 2026-06-10 Documented Rate Limits: set to 300 API requests per five seconds (for non-call APIs including messaging); SMS …
- 2026-06-10 Rate Limit Requests: set to 300
- 2026-06-10 Known Restrictions: set to SMS max 1,600 GSM characters or 737 Unicode characters per message, MMS max 10 …
- 2026-06-10 Auth Methods: set to basic
- 2026-06-10 Auth Docs URL: set to https://plivo.com/docs/messaging/api/overview
- 2026-06-10 API Style: set to rest
- 2026-06-10 Base URL: set to https://api.plivo.com/v1/Account/{auth_id}/
- 2026-06-10 API Version: set to v1
- 2026-06-10 Versioning Scheme: set to url
- 2026-06-10 Stability: set to ga
- 2026-06-10 MCP URL: set to https://github.com/plivo/mcp
- 2026-06-10 Quickstart URL: set to https://plivo.com/docs/messaging/quickstart/quickstart
- 2026-06-10 Idempotency Supported: set to No
- 2026-06-10 Error Format: set to vendor-specific
- 2026-06-10 Webhook Signing: set to hmac_sha256
- 2026-06-10 Webhook Events URL: set to https://plivo.com/docs/messaging/concepts/callbacks
- 2026-06-10 Requires Verification: set to Yes
- 2026-06-10 Starting Price Usd: set to 0.0077
- 2026-06-10 Price Basis: set to message
- 2026-06-10 Free Tier Limit: set to $10 free credits
Suggest an edit / leave a review
Leave a review or comment
curl -X POST https://apio.sh/api/feedback/plivo-sms \
-H 'Content-Type: application/json' \
-d '{"kind":"review","rating":5,"body":"Your experience with this API…"}'Suggest a correction to a field (cite a source)
curl -X POST https://apio.sh/api/suggest/plivo-sms/FIELD \
-H 'Content-Type: application/json' \
-d '{"value":"corrected value","citations":[{"url":"https://source.example/page","excerpt":"supporting quote"}],"note":"what changed and why"}'