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Bird WhatsApp API (MessageBird) vs Gupshup WhatsApp Business API

Bird WhatsApp API (MessageBird) and Gupshup WhatsApp Business API are both WhatsApp Business APIs, compared here on pricing, compliance, capabilities, and developer experience from structured, cited data - not reviews or paid placement. On compliance, Bird WhatsApp API (MessageBird) additionally documents SOC 2, HIPAA.

Comparedby a transparent data-readiness score computed from each API's published, sourced fields. No reviews, no paid placement. How we rank.

Data last verified 2026-06-16, with every field cited on each profile.

Head-to-head, from published, cited fields (auto-generated; no paid placement)
FieldBird WhatsApp API (MessageBird)Gupshup WhatsApp Business API
Starting price$0.005 per message (+ Meta passthrough per conversation) -
Pricing modelHybridUsage
Free tier✗✗
Self-serve signup✓✓
SOC 2Type I?
HIPAA✓✗
GDPR✓✓
Webhooks✓✓
Sandbox✓✓
Documented actions1629

Full data and citations: Bird WhatsApp API (MessageBird) · Gupshup WhatsApp Business API. See more WhatsApp Business APIs.