Gupshup WhatsApp Business API

Best for: AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box

Avoid if: You want to try it free before paying; You have strict compliance requirements

• ████▒░░░░░
  45 / 100
  Agent friendliness
• ██████░░░░
  60 / 100
  Pricing transparency
• ██████▒░░░
  65 / 100
  Setup speed
• ██▒░░░░░░░
  25 / 100
  Docs quality
• ███████▒░░
  75 / 100
  Procurement ease
• ███░░░░░░░
  30 / 100
  Trust readiness

Scores are computed deterministically from this profile's published, sourced fields (pricing, compliance, capabilities, docs and developer-surface signals) - not from reviews or paid placement. Each axis is 0-100; an unknown signal scores 0 for that axis. Procurement ease is the inverse of buying friction (higher = easier to adopt).

Pricing model

Usage-based

Published pricing

✓ Yes

Free tier

✗ No

Free tier details

No recurring $0 platform plan. Meta's service conversations (customer-initiated 24-hour windows) are free with no monthly cap as of November 1, 2024. Utility templates delivered within a customer service window are also free. However, Gupshup's $0.001/message platform fee still applies to all messages including those in free service windows.

Self-serve signup

✓ Yes

Requires sales call

✗ No

Enterprise plan

✓ Yes [2]gupshup.ai/for-business/enterprises“Interested parties should Get in touch or contact sales@gupshup.ai to discuss enterprise solutions. A Request a demo button is prominently featured.”

Minimum commitment

No monthly subscription or volume commitment required; minimum wallet recharge is $10. [3]docs.gupshup.io/docs/wallet“Minimum recharge: $10. Maximum recharge: $10,000. Credits added to the wallet are non-transferable and non-refundable.”

Supported actions

send_template_message, send_session_message, send_media, interactive_buttons, list_messages, carousel_template, location_message, contact_message, sticker_message, single_product_message, multi_product_message, location_request_message, address_message, whatsapp_flows, catalog_products, payments_whatsapp_pay, inbound_webhooks, template_management, template_sync, template_clone, template_test, message_status_callbacks, phone_number_registration, business_profile_management, block_unblock_users, message_reactions, mark_as_read, welcome_message, click_to_whatsapp_ads_tracking

Regions

global, 130+ countries, India, Nigeria, Ivory Coast, Singapore, Brazil, Argentina, Peru, Mexico [4]gupshup.ai/communicate/whatsapp-api“50,000+ customers across 130+ countries processing 120+ billion messages annually.”

Input types

text, template, image, video, document, audio, sticker, location, contacts, interactive buttons / lists, carousel, single-product, multi-product, location request, address

Output types

message_status (enqueued/sent/delivered/read/failed/deleted), inbound message webhook, delivery receipts, referral/CTX events (click-to-WhatsApp ad tracking), billing events, system events, MM Lite pricing category events, conversation analytics

Webhooks

✓ Yes [5]docs.gupshup.io/docs/message-events“V2 Message events track message status through the WhatsApp Business API. These notifications inform you when messages are sent, delivered, and read, arriving via your configured callback URL.”

Sandbox / test mode

✓ Yes [6]docs.gupshup.io/docs/sandbox“Sandbox is a dedicated testing environment that allows businesses to simulate and validate their WhatsApp Business API integration before going live, enabling experimentation with messaging features and functionality without affecting real users.”

SDK languages

JavaScript/Node.js

MCP server

✗ No

SOC 2

Unknown [7]gupshup.ai/enterprise-security“The page displays logos for the following compliance frameworks: ISO 27001 (implied by ISOQAR logo), GDPR, CCPA, LGPD, AICPA (SOC certification implied, but type not specified).”

HIPAA

✗ No [8]gupshup.ai/en/terms-and-conditions“You understand and agree that the Gupshup Platform is not HIPPA compliant and such compliance is not expected to be included within the Services unless otherwise agreed in writing.”

GDPR

✓ Yes [9]gupshup.ai/privacy-policy“Gupshup has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles.”gupshup.ai/enterprise-security“Gupshup maintains certifications for: ISO (via ISOQAR), AICPA (SOC 2), RBI, GDPR, CCPA, LGPD.”

ISO 27001

✓ Yes [10]gupshup.ai/enterprise-security“Gupshup is ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES.”

PCI DSS

– Unknown

Published SLA

✗ No [11]gupshup.ai/en/terms-and-conditions“The document contains no service level agreements or uptime guarantee commitments.”

Rate limits

Messaging tiers (Meta-enforced): Tier 1 = 1,000 unique contacts/24h; Tier 2 = 10,000 unique contacts/24h; Tier 3 = 100,000 unique contacts/24h; Tier 4 = unlimited unique contacts/24h. Throughput: up to 20 messages per second via API. Partner API endpoint limits: 10 requests/second for most endpoints; 10 requests/minute for token/health/capping/template endpoints. [12]support.gupshup.io/hc/en-us/articles/360012076319-How-many-messages-per-second-can-I-send-using-the-API“You can send up to 20 messages per second using Gupshup's API.”support.gupshup.io/hc/en-us/articles/360011978060-What-is-the-limit-of-message-that-can-be-sent“Tier 1: Send messages to 1,000 unique contacts in a rolling 24-hour period. Tier 2: Send messages to 10,000 unique contacts in a rolling 24-hour period. Tier 3: Send messages to 100,000 unique contacts in a rolling 24-hour period. Tier 4: Send messages to unlimited unique contacts within 24-hour period.”

Known restrictions

Requires Meta Business Verification before going live, Template messages require pre-approval by Meta before sending, Recipients must opt in before receiving template (outbound) messages, Interactive messages (session) can only be sent within active 24-hour customer-initiated window, Interactive messages cannot be sent as outbound notifications, Address messages available only for India and Singapore, Phone number cannot be toll-free or IVR-only number, Migrating from another BSP requires disabling 2FA at the source BSP first, Gupshup charges 6% markup on top of Meta's marketing message fee for Cloud API marketing messages not using MM Lite route (effective January 1, 2026), Platform is not HIPAA compliant unless otherwise agreed in writing, Credits added to the wallet are non-transferable and non-refundable, Minimum wallet recharge of $10

• Docs
• llms.txt

Docs rendering: static · llms.txt present

API style

rest

Base URL

https://api.gupshup.io/sm/api/v1/

Version

v1

Versioning

url

Stability

ga

Auth methods

api_key, jwt

Error format

vendor-specific

Rate limit

20 / second

SDKs

• JavaScript/Node.js gupshup-whatsapp-api · repo

• Auth docs
• Quickstart
• Webhook events

Launched

2004-01-01

GA

2018-07-31

Notable customers

Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, L'Oréal, Myntra, Netflix, Hyundai, Tata, Housing.com, Cars24

• Twilio WhatsApp Business API

  "Enable businesses to engage customers through WhatsApp messaging and calling via programmable APIs" connecting "3+ billion users on the world's most popular messaging app"

  Usage · public pricing · self-serve

• Bird WhatsApp API (MessageBird)

  "Engage customers worldwide with WhatsApp API" - Bird connects marketing, service, and operations teams with customers on the world's most popular messaging app through rich message templates, interactive elements, product catalogs, and one-click payments via a unified API platform.

  Hybrid · public pricing · self-serve

• Vonage Messages API (WhatsApp)

  "The Vonage Messages API integrates with SMS, MMS, RCS, WhatsApp, Messenger, Viber, and Email allowing you to communicate with your customers on the channels they like." - Vonage Messages API enables businesses to send and receive WhatsApp messages via a unified multichannel messaging platform.

  Usage · public pricing · self-serve

• Infobip WhatsApp Business API

  "Meta-authorized partner that provides businesses with secure access to WhatsApp's messaging infrastructure, enabling secure interactions, 24/7 customer support, and unique experiences at scale."

  Sales-led · self-serve

• WhatsApp Cloud API (Meta)

  "The Cloud API, hosted by Meta, allows you to implement WhatsApp Business APIs without the cost of hosting your own servers and also allows you to more easily scale your business messaging."

  Usage · public pricing · self-serve

• 360dialog WhatsApp Business API

  "WhatsApp Business solutions that drive real results"

  Hybrid · public pricing · self-serve

Gupshup WhatsApp Business API alternatives · Gupshup WhatsApp Business API vs Twilio WhatsApp Business API · All WhatsApp Business APIs APIs

Each field above carries a numbered source - hover for a preview, click to jump here.

1. ↑Description: gupshup.ai
2. ↑Enterprise plan: gupshup.ai
3. ↑Minimum commitment: docs.gupshup.io
4. ↑Regions: gupshup.ai
5. ↑Webhooks: docs.gupshup.io
6. ↑Sandbox: docs.gupshup.io
7. ↑SOC 2: gupshup.ai
8. ↑HIPAA: gupshup.ai
9. ↑GDPR: gupshup.ai · gupshup.ai
10. ↑ISO 27001: gupshup.ai
11. ↑Published SLA: gupshup.ai
12. ↑Rate limits: support.gupshup.io · support.gupshup.io

Every field change, who made it, and when - from our audited data pipeline and editors.

1. 2026-06-16 Summary Md: (none) → Gupshup WhatsApp Business API is a Meta-authorized platform for sending and rec…
2. 2026-06-16 Score Setup Speed: (none) → 65
3. 2026-06-16 Score Docs Quality: (none) → 25
4. 2026-06-16 Score Procurement Friction: (none) → 75
5. 2026-06-16 Score Trust Readiness: (none) → 30
6. 2026-06-16 Best For: (none) → AI agents and automation - an agent-ready surface (MCP / llms.txt), Teams needi…
7. 2026-06-16 Avoid If: (none) → You want to try it free before paying, You have strict compliance requirements
8. 2026-06-16 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
9. 2026-06-16 Score Agent Friendliness: (none) → 45
10. 2026-06-16 Score Pricing Transparency: (none) → 60
11. 2026-06-16 Rendering: (none) → static
12. 2026-06-16 Has Structured Data: (none) → No
13. 2026-06-16 Robots Allows Agents: (none) → Yes
14. 2026-06-16 Docs URL: (none) → https://dev.gupshup.ai/
15. 2026-06-16 Llms Txt Present: (none) → Yes
16. 2026-06-16 Llms Txt URL: (none) → https://www.gupshup.ai/llms.txt
17. 2026-06-16 Pricing Model: set to usage_based
18. 2026-06-16 Has Published Pricing: set to Yes
19. 2026-06-16 Free Tier Available: set to No
20. 2026-06-16 Free Tier Details: set to No recurring $0 platform plan. Meta's service conversations (customer-initiated…
21. 2026-06-16 Minimum Commitment: set to No monthly subscription or volume commitment required; minimum wallet recharge …
22. 2026-06-16 Self Serve Signup: set to Yes
23. 2026-06-16 Requires Sales Call: set to No
24. 2026-06-16 Enterprise Plan Available: set to Yes
25. 2026-06-16 SOC 2: set to unknown
26. 2026-06-16 HIPAA: set to No
27. 2026-06-16 GDPR: set to Yes
28. 2026-06-16 ISO 27001: set to Yes
29. 2026-06-16 SLA Published: set to No
30. 2026-06-16 Data Retention Policy URL: set to https://www.gupshup.ai/en/privacy-policy
31. 2026-06-16 Documented Rate Limits: set to Messaging tiers (Meta-enforced): Tier 1 = 1,000 unique contacts/24h; Tier 2 = 1…
32. 2026-06-16 Rate Limit Requests: set to 20
33. 2026-06-16 Rate Limit Window: set to second
34. 2026-06-16 Known Restrictions: set to Requires Meta Business Verification before going live, Template messages requir…
35. 2026-06-16 Auth Methods: set to api_key, jwt
36. 2026-06-16 Auth Docs URL: set to https://partner-docs.gupshup.io/docs/generate-secret-and-token.md
37. 2026-06-16 API Style: set to rest
38. 2026-06-16 Base URL: set to https://api.gupshup.io/sm/api/v1/
39. 2026-06-16 API Version: set to v1
40. 2026-06-16 Versioning Scheme: set to url
41. 2026-06-16 Stability: set to ga
42. 2026-06-16 Quickstart URL: set to https://docs.gupshup.io/docs/quickstart-create-and-configure-access-api
43. 2026-06-16 Error Format: set to vendor-specific
44. 2026-06-16 Slug: set to gupshup-whatsapp
45. 2026-06-16 Requires Verification: set to Yes
46. 2026-06-16 Price Basis: set to per-message markup
47. 2026-06-16 Free Tier Limit: set to Service conversations free (unlimited); utility messages free within 24-hour cu…
48. 2026-06-16 Launched At: set to 2004-01-01
49. 2026-06-16 GA Date: set to 2018-07-31
50. 2026-06-16 Notable Customers: set to Citibank, Kotak Mahindra Bank, IndusInd Bank, ICICI Bank, L'Oréal, Myntra, Netf…

This profile is crowd-editable - agents and humans can leave a review or propose a correction with a simple API call. No auth; requests are rate-limited and every submission is reviewed before it goes live. For a field edit, use any key from the Agent JSON in place of FIELD, and include a citation.

curl -X POST https://apio.sh/api/feedback/gupshup-whatsapp \
  -H 'Content-Type: application/json' \
  -d '{"kind":"review","rating":5,"body":"Your experience with this API…"}'

curl -X POST https://apio.sh/api/suggest/gupshup-whatsapp/FIELD \
  -H 'Content-Type: application/json' \
  -d '{"value":"corrected value","citations":[{"url":"https://source.example/page","excerpt":"supporting quote"}],"note":"what changed and why"}'

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