Infobip WhatsApp Business API

Best for: Regulated or enterprise workloads - compliance attestations and an enterprise plan; AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box

Avoid if: You need transparent pricing up front; You want to try it free before paying

• ██████░░░░
  60 / 100
  Agent friendliness
• █▒░░░░░░░░
  15 / 100
  Pricing transparency
• ███████▒░░
  75 / 100
  Setup speed
• ████▒░░░░░
  45 / 100
  Docs quality
• █████▒░░░░
  55 / 100
  Procurement ease
• ███████░░░
  70 / 100
  Trust readiness

Scores are computed deterministically from this profile's published, sourced fields (pricing, compliance, capabilities, docs and developer-surface signals) - not from reviews or paid placement. Each axis is 0-100; an unknown signal scores 0 for that axis. Procurement ease is the inverse of buying friction (higher = easier to adopt).

Pricing model

Contact sales [2]infobip.com/faq/what-is-infobip-whatsapp-business-api-pricing“WhatsApp Business API Infobip prices are tailor made to your individual needs. Please contact our WhatsApp Business API experts and get started with a tailor made offer.”infobip.com/faq/what-is-the-price-of-whatsapp-messaging-with-infobip“Using WhatsApp through Infobip follows a subscription-based model. It includes a one-time service activation fee and tiered pricing, with monthly packages starting from 10,000 monthly active users (MAU). Infobip prices are tailor made to individual needs.”

Published pricing

✗ No [3]infobip.com/whatsapp-business/pricing“A calculator interface is present with dropdown menus for Destination country and Currency, but rates show 0€ for all categories — no actual rates are published. We work with you to build customizable pricing options.”

Free tier

✗ No [4]infobip.com/docs/essentials/getting-started/free-trial“The free trial lasts 60 days from account creation. After 60 days, the account cannot send traffic or use remaining free units unless upgraded to a paying account.”

Free tier details

60-day free trial with 100 free WhatsApp conversations (each conversation = all messages within a 24-hour window), using a shared Infobip-branded sender. Messages can only be sent to pre-verified numbers during trial. Meta provides a monthly free allowance per WABA (1,000 free service conversations/month under the legacy model; Meta migrated to per-message pricing on July 1, 2025 - check Meta's current rate card for the current free allowance). This is a Meta-level allowance, not a platform free tier. [5]infobip.com/docs/whatsapp/get-started“New Infobip users receive a 60-day free trial and are assigned a shared sender. The trial includes 100 free WhatsApp conversations, where each conversation encompasses all messages sent within a 24-hour window.”infobip.com/whatsapp-business/pricing“The first 1,000 service (user-initiated) conversations per registered WhatsApp Business Account are free of charge every month.”

Self-serve signup

✓ Yes

Requires sales call

✗ No

Enterprise plan

✓ Yes

Supported actions

send_template_message, send_session_message, send_media, interactive_buttons, list_messages, whatsapp_flows, inbound_webhooks, template_management, message_status_callbacks, phone_number_registration, catalog_products, payments, business_calling, url_shortening_and_tracking, marketing_messages_api, opt_in_opt_out_management, media_carousel, location_messages, contact_messages, sticker_messages, tech_provider_program

Regions

global, 180+ countries via WhatsApp, EU data residency, UK data residency, Canada data residency, Brazil data residency, India data residency, Japan data residency, Singapore data residency, WhatsApp Calling beta: Brazil, Mexico, India

Languages

Arabic, Bengali, Chinese (Simplified), Chinese (Traditional), Dutch, English, French, German, Portuguese, Spanish, 80+ language codes supported for templates

Input types

text, template, image, video, audio, document, location, contacts, sticker, interactive buttons / quick replies, list messages, catalog / product messages, multi-product messages, whatsapp flows, media carousel, location request, payments (India and Brazil)

Output types

message_status (sent/delivered/read), inbound message webhook, delivery receipts, button click events, opt-in/opt-out events, payment status events, account registration events, template update events, conversation analytics, URL click tracking

Webhooks

✓ Yes

Sandbox / test mode

✓ Yes [6]infobip.com/docs/whatsapp/get-started“New Infobip users automatically receive a 60-day free trial and are assigned a shared sender (Infobip-branded phone number). You can only send messages to verified numbers during the trial.”infobip.com/guides/get-started-guide/whatsapp-business-platform“Dedicated test number: 447860099299. Scan the QR code to open the Infobip test sender, then send your username in the message field. When you activate the Infobip test sender, all messages sent from your number to the Infobip test sender will be mapped to your account.”

SDK languages

Java, Python, C#, PHP, Go, Node.js / TypeScript

MCP server

✓ Yes [7]infobip.com/docs/mcp“Infobip MCP servers deliver a robust, open-source protocol (Model Context Protocol, MCP) that empowers AI agents and applications to seamlessly connect with the Infobip communication platform. Supported channels: SMS, WhatsApp, RCS, Viber, and Voice.”

SOC 2

SOC 2 Type II [8]infobip.com/certificates“SOC 2 Type 2 Compliant — Service organization controls. (Confirmed present on the certificates page as of June 2026.)”

HIPAA

✓ Yes [9]infobip.com/news/infobip-successfully-completes-hipaa-attestation-reinforcing-commitment-to-data-privacy-and-security“Infobip has successfully completed HIPAA attestation. An independent auditor conducted the assessment following SSAE 18 standards and the Office for Civil Rights audit protocol, focused on the HIPAA Security Rule and the HITECH Breach Notification Rule requirements.”

GDPR

✓ Yes [10]infobip.com/whatsapp-business/api“End-to-end encryption and compliance with GDPR, ISO, and Meta standards. With over 40 data centers worldwide for precise data localization and strict adherence to ISO and GDPR standards.”

ISO 27001

✓ Yes [11]infobip.com/news/infobip-renews-iso-9001-and-27001-certificates“Following an on-site audit, Infobip's ISO 9001 and ISO 27001 certificates were renewed.”infobip.com/certificates“ISO 27001 Certified — Information security management (listed on certificates page).”

PCI DSS

✗ No [12]infobip.com/news/infobip-reaches-new-data-security-milestone“Infobip was recently found to be one of few mobile messaging providers to fully comply with PCI DSS — this is an older news article and the current certificates page no longer lists PCI DSS as an active certification.”infobip.com/certificates“PCI DSS is NOT listed on the current Infobip certificates page (June 2026). The page lists ISO 9001, 22301, 27001, 27017, 27018, SOC 2 Type 2, CSA Star, Cyber Essentials, ENS, and GSMA certifications — but not PCI DSS.”

Published SLA

✗ No [13]infobip.com/whatsapp-business/api“99.9% uptime reliability — this is a marketing claim on the product page, not a formally published SLA document with contractual uptime commitments and remedies.”infobip.com/policies/service-description“The service description document does not contain specific SLA uptime percentages or formal SLA commitments for WhatsApp. It describes operational requirements (connectivity tested and operational) but no quantified uptime guarantees.”

Rate limits

Meta messaging tiers (unique users per 24h): 250 (newly created/unverified), 2,000 (business-verified or after 2,000 quality messages in 30 days), 10,000, 100,000, unlimited. Automatic tier upgrades occur within ~6 hours when 50%+ of tier limit is used over 7 days with high-quality messages. Note: Meta transitioned from conversation-based to per-message billing on July 1, 2025; service conversations within a 24-hour customer service window remain free of Meta charges. [14]developers.facebook.com/documentation/business-messaging/whatsapp/pricing“Meta transitioned WhatsApp Business Platform pricing from conversation-based to per-message pricing effective July 1, 2025. Each delivered template message is now billed individually based on category and recipient country.”infobip.com/docs/whatsapp/manage-integration“Messaging limits (unique users per 24-hour period): 250 (non-verified), 2,000 (verified or after 2,000 high-quality messages in 30 days), 10,000, 100,000, unlimited. Automatic upgrades occur within approximately 6 hours when businesses utilize at least half their current limit over any 7-day window.”

Known restrictions

Requires Meta Business Portfolio (WABA) and phone number in E.164 format reachable internationally, Short codes and toll-free numbers cannot be registered, Business must collect and maintain user opt-in before sending outbound messages, Template messages require pre-approval by Meta (marketing, utility, authentication categories), 24-hour customer service window applies for free-form messaging; only templates outside window, Marketing Messages API not available in EEA, UK, Japan, South Korea (no optimization/conversion metrics), Marketing Messages API messages to US users not delivered as of April 1 2025, Businesses in Cuba, Iran, North Korea, Syria, and sanctioned Ukraine regions not eligible for Marketing Messages API, Up to 20 phone numbers per verified WhatsApp Business Account, Platform pricing is tailor-made (contact sales required for actual rates - no public price table), One-time service activation fee applies per FAQ [15]infobip.com/faq/what-is-infobip-whatsapp-business-api-pricing“Using WhatsApp through Infobip follows a subscription-based model. It includes a one-time service activation fee and tiered pricing.”infobip.com/docs/whatsapp/mm-lite“Marketing Messages API not available in: European Economic Area, UK, Japan, South Korea. As of April 1, 2025, messages sent to end users in the United States are not delivered. Cuba, Iran, North Korea, Syria, and sanctioned regions in Ukraine (Crimea, Donetsk, Luhansk) are not eligible.”

• Docs
• API reference
• Postman
• Status page

Docs rendering: static

API style

rest

Base URL

https://{your-base-url}.api.infobip.com

Version

1

Versioning

url

Stability

ga

Auth methods

api_key, oauth2, basic

Idempotency keys

✗ No

Error format

vendor-specific

Webhook signing

X-Hub-Signature (HMAC)

SDKs

• Java infobip-api-java-client · repo
• Python infobip-api-python-client · repo
• C# Infobip.Api.Client · repo
• PHP infobip/infobip-api-php-client · repo
• Go infobip-api-go-client · repo
• Node.js / TypeScript @infobip-api/sdk · repo

• Auth docs
• Quickstart
• MCP server
• Webhook events

Launched

2006-01-01

GA

2018-08-01

Notable customers

Uber, TGR Haas F1 Team, Bajaj Markets, Homechoice, Klubi, Ualá, Dialog Health

• Twilio WhatsApp Business API

  "Enable businesses to engage customers through WhatsApp messaging and calling via programmable APIs" connecting "3+ billion users on the world's most popular messaging app"

  Usage · public pricing · self-serve

• Bird WhatsApp API (MessageBird)

  "Engage customers worldwide with WhatsApp API" - Bird connects marketing, service, and operations teams with customers on the world's most popular messaging app through rich message templates, interactive elements, product catalogs, and one-click payments via a unified API platform.

  Hybrid · public pricing · self-serve

• Vonage Messages API (WhatsApp)

  "The Vonage Messages API integrates with SMS, MMS, RCS, WhatsApp, Messenger, Viber, and Email allowing you to communicate with your customers on the channels they like." - Vonage Messages API enables businesses to send and receive WhatsApp messages via a unified multichannel messaging platform.

  Usage · public pricing · self-serve

• WhatsApp Cloud API (Meta)

  "The Cloud API, hosted by Meta, allows you to implement WhatsApp Business APIs without the cost of hosting your own servers and also allows you to more easily scale your business messaging."

  Usage · public pricing · self-serve

• 360dialog WhatsApp Business API

  "WhatsApp Business solutions that drive real results"

  Hybrid · public pricing · self-serve

• Gupshup WhatsApp Business API

  "The all-in-one platform for managing conversations at scale"

  Usage · public pricing · self-serve

Infobip WhatsApp Business API alternatives · Infobip WhatsApp Business API vs Twilio WhatsApp Business API · All WhatsApp Business APIs APIs

Each field above carries a numbered source - hover for a preview, click to jump here.

1. ↑Description: infobip.com
2. ↑Pricing model: infobip.com · infobip.com
3. ↑Published pricing: infobip.com
4. ↑Free tier: infobip.com
5. ↑Free tier details: infobip.com · infobip.com
6. ↑Sandbox: infobip.com · infobip.com
7. ↑MCP server: infobip.com
8. ↑SOC 2: infobip.com
9. ↑HIPAA: infobip.com
10. ↑GDPR: infobip.com
11. ↑ISO 27001: infobip.com · infobip.com
12. ↑PCI DSS: infobip.com · infobip.com
13. ↑Published SLA: infobip.com · infobip.com
14. ↑Rate limits: developers.facebook.com · infobip.com
15. ↑Known restrictions: infobip.com · infobip.com

Every field change, who made it, and when - from our audited data pipeline and editors.

1. 2026-06-16 Summary Md: (none) → Infobip WhatsApp Business API is a Meta-authorized platform that gives business…
2. 2026-06-16 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
3. 2026-06-16 Score Agent Friendliness: (none) → 60
4. 2026-06-16 Score Pricing Transparency: (none) → 15
5. 2026-06-16 Score Setup Speed: (none) → 75
6. 2026-06-16 Score Docs Quality: (none) → 45
7. 2026-06-16 Score Procurement Friction: (none) → 55
8. 2026-06-16 Score Trust Readiness: (none) → 70
9. 2026-06-16 Best For: (none) → Regulated or enterprise workloads - compliance attestations and an enterprise p…
10. 2026-06-16 Avoid If: (none) → You need transparent pricing up front, You want to try it free before paying
11. 2026-06-16 Has Structured Data: (none) → Yes
12. 2026-06-16 Postman Collection URL: (none) → https://www.postman.com/infobip
13. 2026-06-16 Robots Allows Agents: (none) → Yes
14. 2026-06-16 API Reference URL: (none) → https://www.infobip.com/docs/api
15. 2026-06-16 Status Page URL: (none) → https://status.infobip.com
16. 2026-06-16 Docs URL: (none) → https://www.infobip.com/docs/api
17. 2026-06-16 Rendering: (none) → static
18. 2026-06-16 Llms Txt Present: (none) → No
19. 2026-06-16 Has Published Pricing: set to No
20. 2026-06-16 Free Tier Available: set to No
21. 2026-06-16 Free Tier Details: set to 60-day free trial with 100 free WhatsApp conversations (each conversation = all…
22. 2026-06-16 Self Serve Signup: set to Yes
23. 2026-06-16 Requires Sales Call: set to No
24. 2026-06-16 Enterprise Plan Available: set to Yes
25. 2026-06-16 SOC 2: set to type_2
26. 2026-06-16 HIPAA: set to Yes
27. 2026-06-16 GDPR: set to Yes
28. 2026-06-16 ISO 27001: set to Yes
29. 2026-06-16 PCI DSS: set to No
30. 2026-06-16 SLA Published: set to No
31. 2026-06-16 SLA URL: set to https://www.infobip.com/policies/service-description
32. 2026-06-16 Data Retention Policy URL: set to https://www.infobip.com/policies/data-retention-notice
33. 2026-06-16 Documented Rate Limits: set to Meta messaging tiers (unique users per 24h): 250 (newly created/unverified), 2,…
34. 2026-06-16 Known Restrictions: set to Requires Meta Business Portfolio (WABA) and phone number in E.164 format reacha…
35. 2026-06-16 Auth Methods: set to api_key, oauth2, basic
36. 2026-06-16 Auth Docs URL: set to https://www.infobip.com/docs/essentials/api-essentials/api-authentication
37. 2026-06-16 API Style: set to rest
38. 2026-06-16 Base URL: set to https://{your-base-url}.api.infobip.com
39. 2026-06-16 API Version: set to 1
40. 2026-06-16 Versioning Scheme: set to url
41. 2026-06-16 MCP URL: set to https://mcp.infobip.com/whatsapp
42. 2026-06-16 Quickstart URL: set to https://www.infobip.com/docs/whatsapp/get-started
43. 2026-06-16 Idempotency Supported: set to No
44. 2026-06-16 Error Format: set to vendor-specific
45. 2026-06-16 Webhook Signing: set to X-Hub-Signature (HMAC)
46. 2026-06-16 Webhook Events URL: set to https://www.infobip.com/docs/cpaas-x/subscriptions-management
47. 2026-06-16 Slug: set to infobip-whatsapp
48. 2026-06-16 Price Basis: set to per message
49. 2026-06-16 Free Tier Limit: set to 1,000 service (user-initiated) conversations/month per WABA; 100 conversations …
50. 2026-06-16 Launched At: set to 2006-01-01

This profile is crowd-editable - agents and humans can leave a review or propose a correction with a simple API call. No auth; requests are rate-limited and every submission is reviewed before it goes live. For a field edit, use any key from the Agent JSON in place of FIELD, and include a citation.

curl -X POST https://apio.sh/api/feedback/infobip-whatsapp \
  -H 'Content-Type: application/json' \
  -d '{"kind":"review","rating":5,"body":"Your experience with this API…"}'

curl -X POST https://apio.sh/api/suggest/infobip-whatsapp/FIELD \
  -H 'Content-Type: application/json' \
  -d '{"value":"corrected value","citations":[{"url":"https://source.example/page","excerpt":"supporting quote"}],"note":"what changed and why"}'

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