360dialog WhatsApp Business API

Best for: Teams needing broad API coverage out of the box

Avoid if: You want to try it free before paying; You have strict compliance requirements

• ████░░░░░░
  40 / 100
  Agent friendliness
• ████████▒░
  85 / 100
  Pricing transparency
• ███████░░░
  70 / 100
  Setup speed
• █▒░░░░░░░░
  15 / 100
  Docs quality
• ████████▒░
  85 / 100
  Procurement ease
• █████░░░░░
  50 / 100
  Trust readiness

Scores are computed deterministically from this profile's published, sourced fields (pricing, compliance, capabilities, docs and developer-surface signals) - not from reviews or paid placement. Each axis is 0-100; an unknown signal scores 0 for that axis. Procurement ease is the inverse of buying friction (higher = easier to adopt).

Pricing model

Hybrid (base + usage)

Published pricing

✓ Yes

Free tier

✗ No

Free tier details

No platform-level free tier. Meta's standard free conversation allowance applies (1,000 free service conversations per month per WABA). Within the 24-hour customer service window, free-form messages do not incur Meta messaging fees. Marketing messages sent via Click-to-WhatsApp Ads or Facebook/Instagram CTAs receive a 72-hour free entry point window.

Self-serve signup

✓ Yes

Requires sales call

✗ No

Enterprise plan

✓ Yes [2]docs.360dialog.com/partner/get-started/pricing“Premium Plan: €1,000/month (EUR) or $1,200/month (USD). Offers enterprise-grade support requirements, faster response times, and direct Meta collaboration.”

Supported actions

send_template_message, send_session_message, send_media, interactive_buttons, list_messages, whatsapp_flows, inbound_webhooks, template_management, message_status_callbacks, phone_number_registration, catalog_products, payments, whatsapp_voip_calling, group_management, block_users, profile_management, marketing_messages_api, media_upload

Regions

global, data residency options: India, Singapore, Indonesia, South Korea, Japan, Australia

Languages

Arabic, Bengali, English, French, German, Greek, Hebrew, Hindi, Indonesian, Italian, Japanese, Korean, Malaysian, Mandarin, Polish, Portuguese, Russian, Spanish, Thai, Turkish, Vietnamese

Input types

text, template, image, video, audio, document, sticker, location, contacts, interactive buttons / lists, reaction, whatsapp_flows, catalog / products, address_message, call_permission_request

Output types

message_status (sent/delivered/read/failed/played), inbound message webhook, delivery receipts, flow completion webhook, order messages, system messages, coexistence events

Webhooks

✓ Yes

Sandbox / test mode

✓ Yes [3]docs.360dialog.com/docs/get-started/sandbox“The sandbox is a developer-friendly test environment. It uses a dedicated number (+551146733492) for testing purposes. A maximum of 200 messages can be sent with the sandbox. Messages and Templates can be sent only to your own phone number.”

SDK languages

TypeScript, C#

MCP server

✗ No [4]360dialog.com“Coming soon: MCP support - manage WhatsApp accounts and build use cases from Claude Code, Codex, Gemini CLI, and more.”

SOC 2

– Unknown

HIPAA

– Unknown

GDPR

✓ Yes [5]docs.360dialog.com/docs/resources/architecture-and-security“GDPR: Meta enables businesses to fulfill their obligations under the General Data Protection Regulation (GDPR). Cloud API Data Privacy & Security documentation and Cloud API GDPR FAQ referenced.”

ISO 27001

✓ Yes [6]docs.360dialog.com/docs/resources/architecture-and-security“ISO 27001: The only certification explicitly mentioned is ISO 27001 for Cloud API, with a link provided to Meta/Facebook's compliance page for WhatsApp Cloud API. This is Meta's certification for the Cloud API infrastructure, not 360dialog's own ISO 27001 certification.”

PCI DSS

– Unknown

Published SLA

✓ Yes [7]docs.360dialog.com/docs/support/get-support“Platform uptime SLA: 98% or 99% depending on plan. Support response times: Basic <24 Hours, Regular <4 Hours, Premium <30 Minutes. Partner Growth <4 Hours, Partner Premium <1 Hour. Support response times are independent from the Platform Uptime SLA.”360dialog.com/whatsapp-api“99.9% uptime on lightweight, efficient servers”

Rate limits

Standard throughput: up to 80 messages/second. Higher Throughput tier (€249/$299/month): up to 1,000 messages/second; requires minimum 50,000 unique customers contacted in a rolling 7-day period and Medium or higher quality rating. Messaging tiers (unique users per 24h rolling window, at portfolio level): 250 (new accounts) → 2,000 → 10,000 → 100,000 → Unlimited. [8]docs.360dialog.com/docs/get-started/pricing/higher-throughput“Standard Tier: Up to 80 messages per second. Higher Throughput Tier: Up to 1,000 messages per second. Eligibility: initiate conversations with at least 50,000 unique customers within a rolling 7-day period. Maintain a quality rating of Medium or higher.”docs.360dialog.com/docs/resources/wabas/messaging-limits“Messaging limit tiers for unique WhatsApp users per 24 hours: 250 (default for new accounts), 2,000, 10,000, 100,000, Unlimited.”

Known restrictions

Requires Meta Business Verification to scale beyond 250 unique users/day messaging tier, 24-hour customer service window for session messages; template messages required outside window, Template pre-approval required by Meta before sending, Higher Throughput tier requires Medium or higher quality rating and 50,000+ unique customers in 7 days, Quality rating throttling: low quality rating can restrict messaging capacity, WhatsApp Flows only available on Cloud API phone numbers (not COEX), WhatsApp VoIP calling requires business SIP/WebRTC infrastructure; 360dialog provides API bridge only, not voice infrastructure, WhatsApp VoIP calling requires phone number with minimum 2,000 business-initiated conversation limit, Sandbox limited to 200 messages and only to own phone number; no media upload/retrieval, 7% marketing message surcharge when using /messages endpoint instead of official Marketing Messages API, 4% payment processing fee on usage-related credit/debit card payments, No markup on Meta conversation fees (transparent pass-through stated), Number migration between partners is possible but subject to process, iso_27001 certification is Meta's for WhatsApp Cloud API, not 360dialog's own certification

• Docs
• Status page

Docs rendering: static

API style

rest

Base URL

https://waba-v2.360dialog.io

Version

v2 (OpenAPI spec version 1.43.0)

Versioning

url

Stability

ga

Auth methods

api_key

Error format

vendor-specific (JSON object with "error" string field; HTTP 400/401/500)

Webhook signing

x-360dialog-signature (HMAC-SHA256 of raw request body using platform secret)

Rate limit

80 / second

SDKs

• TypeScript 360dialog-connect-button · repo
• TypeScript integrated-onboarding-demo · repo
• C# WABA360Dialog.NET · repo

• Auth docs
• Quickstart
• Webhook events

Launched

2012-01-01

• Twilio WhatsApp Business API

  "Enable businesses to engage customers through WhatsApp messaging and calling via programmable APIs" connecting "3+ billion users on the world's most popular messaging app"

  Usage · public pricing · self-serve

• Bird WhatsApp API (MessageBird)

  "Engage customers worldwide with WhatsApp API" - Bird connects marketing, service, and operations teams with customers on the world's most popular messaging app through rich message templates, interactive elements, product catalogs, and one-click payments via a unified API platform.

  Hybrid · public pricing · self-serve

• Vonage Messages API (WhatsApp)

  "The Vonage Messages API integrates with SMS, MMS, RCS, WhatsApp, Messenger, Viber, and Email allowing you to communicate with your customers on the channels they like." - Vonage Messages API enables businesses to send and receive WhatsApp messages via a unified multichannel messaging platform.

  Usage · public pricing · self-serve

• Infobip WhatsApp Business API

  "Meta-authorized partner that provides businesses with secure access to WhatsApp's messaging infrastructure, enabling secure interactions, 24/7 customer support, and unique experiences at scale."

  Sales-led · self-serve

• WhatsApp Cloud API (Meta)

  "The Cloud API, hosted by Meta, allows you to implement WhatsApp Business APIs without the cost of hosting your own servers and also allows you to more easily scale your business messaging."

  Usage · public pricing · self-serve

• Gupshup WhatsApp Business API

  "The all-in-one platform for managing conversations at scale"

  Usage · public pricing · self-serve

360dialog WhatsApp Business API alternatives · 360dialog WhatsApp Business API vs Twilio WhatsApp Business API · All WhatsApp Business APIs APIs

Each field above carries a numbered source - hover for a preview, click to jump here.

1. ↑Description: 360dialog.com
2. ↑Enterprise plan: docs.360dialog.com
3. ↑Sandbox: docs.360dialog.com
4. ↑MCP server: 360dialog.com
5. ↑GDPR: docs.360dialog.com
6. ↑ISO 27001: docs.360dialog.com
7. ↑Published SLA: docs.360dialog.com · 360dialog.com
8. ↑Rate limits: docs.360dialog.com · docs.360dialog.com

Every field change, who made it, and when - from our audited data pipeline and editors.

1. 2026-06-16 Summary Md: (none) → 360dialog WhatsApp Business API is a REST-based access layer to Meta's WhatsApp…
2. 2026-06-16 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
3. 2026-06-16 Score Setup Speed: (none) → 70
4. 2026-06-16 Score Docs Quality: (none) → 15
5. 2026-06-16 Score Procurement Friction: (none) → 85
6. 2026-06-16 Score Trust Readiness: (none) → 50
7. 2026-06-16 Best For: (none) → Teams needing broad API coverage out of the box
8. 2026-06-16 Avoid If: (none) → You want to try it free before paying, You have strict compliance requirements
9. 2026-06-16 Score Agent Friendliness: (none) → 40
10. 2026-06-16 Score Pricing Transparency: (none) → 85
11. 2026-06-16 Has Structured Data: (none) → Yes
12. 2026-06-16 Robots Allows Agents: (none) → Yes
13. 2026-06-16 Status Page URL: (none) → https://status.360dialog.com
14. 2026-06-16 Docs URL: (none) → https://docs.360dialog.com/docs
15. 2026-06-16 Rendering: (none) → static
16. 2026-06-16 Llms Txt Present: (none) → No
17. 2026-06-16 Pricing Model: set to hybrid
18. 2026-06-16 Has Published Pricing: set to Yes
19. 2026-06-16 Free Tier Available: set to No
20. 2026-06-16 Free Tier Details: set to No platform-level free tier. Meta's standard free conversation allowance applie…
21. 2026-06-16 Self Serve Signup: set to Yes
22. 2026-06-16 Requires Sales Call: set to No
23. 2026-06-16 Enterprise Plan Available: set to Yes
24. 2026-06-16 GDPR: set to Yes
25. 2026-06-16 ISO 27001: set to Yes
26. 2026-06-16 SLA Published: set to Yes
27. 2026-06-16 Data Retention Policy URL: set to https://docs.360dialog.com/partner/onboarding/integration-best-practices/archit…
28. 2026-06-16 Documented Rate Limits: set to Standard throughput: up to 80 messages/second. Higher Throughput tier (€249/$29…
29. 2026-06-16 Rate Limit Requests: set to 80
30. 2026-06-16 Rate Limit Window: set to second
31. 2026-06-16 Known Restrictions: set to Requires Meta Business Verification to scale beyond 250 unique users/day messag…
32. 2026-06-16 Auth Methods: set to api_key
33. 2026-06-16 Auth Docs URL: set to https://docs.360dialog.com/docs/messaging-api/api-reference/messages.md
34. 2026-06-16 API Style: set to rest
35. 2026-06-16 Base URL: set to https://waba-v2.360dialog.io
36. 2026-06-16 API Version: set to v2 (OpenAPI spec version 1.43.0)
37. 2026-06-16 Versioning Scheme: set to url
38. 2026-06-16 Stability: set to ga
39. 2026-06-16 Quickstart URL: set to https://docs.360dialog.com/docs/guides/send-and-receive-messages.md
40. 2026-06-16 Error Format: set to vendor-specific (JSON object with "error" string field; HTTP 400/401/500)
41. 2026-06-16 Webhook Signing: set to x-360dialog-signature (HMAC-SHA256 of raw request body using platform secret)
42. 2026-06-16 Webhook Events URL: set to https://docs.360dialog.com/docs/messaging/webhook/webhook-reference.md
43. 2026-06-16 Slug: set to 360dialog
44. 2026-06-16 Starting Price Usd: set to 59
45. 2026-06-16 Price Basis: set to month
46. 2026-06-16 Free Tier Limit: set to Sandbox/testing environment only (no free production tier)
47. 2026-06-16 Launched At: set to 2012-01-01
48. 2026-06-16 Notable Customers: set to (none)
49. 2026-06-16 Fields Not Found: set to pci_dss, hipaa, soc2, minimum_commitment, ga_date, deprecation_policy_url, sla_…
50. 2026-06-16 Source Confidence: set to high

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