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Gupshup WhatsApp Business API vs Twilio WhatsApp Business API

Gupshup WhatsApp Business API and Twilio WhatsApp Business API are both WhatsApp Business APIs, compared here on pricing, compliance, capabilities, and developer experience from structured, cited data - not reviews or paid placement. On compliance, Twilio WhatsApp Business API additionally documents SOC 2, HIPAA. For coding-agent use, Twilio WhatsApp Business API scores higher on agent-friendliness (85 vs 45).

Comparedby a transparent data-readiness score computed from each API's published, sourced fields. No reviews, no paid placement. How we rank.

Data last verified 2026-06-16, with every field cited on each profile.

Head-to-head, from published, cited fields (auto-generated; no paid placement)
FieldGupshup WhatsApp Business APITwilio WhatsApp Business API
Starting price - $0.005 per message
Pricing modelUsageUsage
Free tier✗✗
Self-serve signup✓✓
SOC 2?Type II
HIPAA✗✓
GDPR✓✓
Webhooks✓✓
Sandbox✓✓
Documented actions2920

Full data and citations: Gupshup WhatsApp Business API · Twilio WhatsApp Business API. See more WhatsApp Business APIs.