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Gupshup WhatsApp Business API vs WhatsApp Cloud API (Meta)

Gupshup WhatsApp Business API and WhatsApp Cloud API (Meta) are both WhatsApp Business APIs, compared here on pricing, compliance, capabilities, and developer experience from structured, cited data - not reviews or paid placement. On compliance, WhatsApp Cloud API (Meta) additionally documents SOC 2.

Comparedby a transparent data-readiness score computed from each API's published, sourced fields. No reviews, no paid placement. How we rank.

Data last verified 2026-06-16, with every field cited on each profile.

Head-to-head, from published, cited fields (auto-generated; no paid placement)
FieldGupshup WhatsApp Business APIWhatsApp Cloud API (Meta)
Starting price - -
Pricing modelUsageUsage
Free tier✗✗
Self-serve signup✓✓
SOC 2?Type II
HIPAA✗✗
GDPR✓✓
Webhooks✓✓
Sandbox✓✓
Documented actions2928

Full data and citations: Gupshup WhatsApp Business API · WhatsApp Cloud API (Meta). See more WhatsApp Business APIs.