Google Ads API

Scores are derived in a separate pass from the literal fields below; not yet computed for this profile.

Pricing model

– Unknown [2]developers.google.com/google-ads/api/docs/productionize/access-levels“The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels.”

Published pricing

✓ Yes [3]developers.google.com/google-ads/api/docs/productionize/access-levels“The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels.”

Free tier

✓ Yes [4]developers.google.com/google-ads/api/docs/productionize/access-levels“The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels.”

Free tier details

The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels. [5]developers.google.com/google-ads/api/docs/productionize/access-levels“The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels.”

Self-serve signup

✓ Yes [6]developers.google.com/google-ads/api/docs/get-started/make-first-call“How to sign up for a developer token · Navigate to API Center in your web browser. Sign in to your Google Ads manager account if prompted. · Complete the API”developers.google.com/google-ads/api/docs/best-practices/test-accounts“Don't require an approved developer token, so you can start experimenting with the API immediately, even before your application is reviewed or approved.”

Requires sales call

✗ No [7]developers.google.com/google-ads/api/docs/get-started/make-first-call“How to sign up for a developer token · Navigate to API Center in your web browser. Sign in to your Google Ads manager account if prompted. · Complete the API”developers.google.com/google-ads/api/docs/best-practices/test-accounts“Don't require an approved developer token, so you can start experimenting with the API immediately, even before your application is reviewed or approved.”

Enterprise plan

✗ No [8]developers.google.com/google-ads/api/docs/productionize/access-levels“The Google Ads API is free to use; there are no charges for using the Google Ads API at Explorer Access, Basic Access, or Standard Access levels.”

• Historical data
• Local / geo data
• PPC / ad data

Supported actions

KeywordPlanIdeaService.GenerateKeywordIdeas, KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics, KeywordPlanIdeaService.GenerateKeywordForecastMetrics, KeywordPlanIdeaService.GenerateAdGroupTheme, KeywordPlanService.mutate (create/update/remove keyword plans), KeywordPlanCampaignService.mutate (create/update/remove plan campaigns), KeywordPlanAdGroupService.mutate (create/update/remove plan ad groups), KeywordPlanAdGroupKeywordService.mutate (create/update/remove plan ad group keywords), KeywordPlanCampaignKeywordService.mutate (create/update/remove plan campaign negative keywords) [9]developers.google.com/google-ads/api/docs/keyword-planning/overview“Keyword Planning is a process for getting keyword metrics and forecasts as well as searching for new keywords to add to campaigns.”developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics“To generate historical metrics call KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics with the parameters you would like to include.”developers.google.com/google-ads/api/docs/keyword-planning/generate-keyword-ideas“Using the KeywordPlanIdeaService , you can search for new keywords that are relevant to your Google Search campaign, or find historical metrics on keywords”developers.google.com/google-ads/api/docs/keyword-planning/generate-forecast-metrics“Forecast metrics provide metrics for proposed or existing campaigns, including: Impressions; Click through rate; Average cost per click; Clicks; Cost.”

Input types

JSON, Protobuf [10]developers.google.com/google-ads/api/rest/design/json-mappings“When using the Google Ads API's REST interface, you're working with JSON representations of the same resources and types defined in the Google Ads API's .proto”developers.google.com/google-ads/api/docs/client-libs/dotnet/working-with-protobuf“The Google Ads API uses proto3 as its default payload format, requiring an understanding of its conventions and types.”

Output types

JSON, Protobuf [11]developers.google.com/google-ads/api/rest/design/json-mappings“When using the Google Ads API's REST interface, you're working with JSON representations of the same resources and types defined in the Google Ads API's .proto”developers.google.com/google-ads/api/docs/client-libs/dotnet/working-with-protobuf“The Google Ads API uses proto3 as its default payload format, requiring an understanding of its conventions and types.”

Webhooks

✗ No [12]groups.google.com/g/adwords-api/c/PKwAU1ZI1HQ“I'd like to be able to set a balance threshold, and receive a notification (e.g., via email or webhook) when the account balance drops below”zapier.com/apps/google-ads/integrations/webhook“When offline sales data is updated via a webhook, Zapier can push the information to Google Ads as offline conversions.”

Sandbox / test mode

✓ Yes [13]developers.google.com/merchant/api/guides/accounts/test-accounts“By using sandboxed test accounts, you can experiment with API calls, validate code, and identify potential issues early in the development cycle”developers.google.com/google-ads/api/docs/best-practices/test-accounts“Don't require an approved developer token, so you can start experimenting with the API immediately, even before your application is reviewed or approved. Can't”

SDK languages

Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go [14]developers.google.com/google-ads/api/docs/client-libs“Our client libraries provide high-level views and basic building blocks of Google Ads API functionality, making it easier to develop apps quickly.”

MCP server

✓ Yes [15]developers.google.com/google-ads/api/docs/developer-toolkit/mcp-server“The Model Context Protocol (MCP) is an open standard that enables Large Language Models (LLMs) to securely interact with external data and”github.com/google-marketing-solutions/google_ads_mcp“The Google Ads MCP Server is an implementation of the Model Context Protocol (MCP) that enables Large Language Models (LLMs), such as Gemini, to interact”

SOC 2

– Unknown [16]support.google.com/google-ads/thread/102096619/security-compliance-reports“I am looking to identify the security compliance reports eg ISO27001 or SOC2 reports for Google Marketing Platform products.”cloud.google.com/security/compliance/soc-2“Google Cloud undergoes a regular third-party audit to certify individual products against SOC 2 standards.”

HIPAA

– Unknown [17]developers.google.com/google-ads/api/docs/best-practices/quotasdevelopers.google.com/google-ads/api/docs/keyword-planning/overviewdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-keyword-ideasdevelopers.google.com/google-ads/api/docs/client-libsdevelopers.google.com/google-ads/api/docs/api-policy/developer-tokenbusiness.safety.google/compliance/support.google.com/google-ads/answer/9433788developers.google.com/google-ads/api/docs/targeting/location-targetingdevelopers.google.com/google-ads/api/support/compliancesupport.google.com/google-ads/answer/7459813developers.google.com/google-ads/api/docs/productionize/rate-limitsdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-forecast-metricsdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metricsdevelopers.google.com/google-ads/api/docs/api-policy/rate-sheetdevelopers.google.com/google-ads/api/docs/best-practices/test-accountsdevelopers.google.com/google-ads/api/docs/developer-toolkit/mcp-serverdevelopers.google.com/google-ads/api/docs/api-policy/termsdevelopers.google.com/google-ads/api/docs/productionize/access-levelsbusiness.safety.google/compliance/developers.google.com/google-ads/api/rest/design/json-mappings

GDPR

✓ Yes [18]business.safety.google/compliance/“GDPR. The General Data Protection Regulation (GDPR) went into effect May 25, 2018.”support.google.com/analytics/answer/3379636“The Google Ads Data Processing Terms are meant for businesses affected by the European Economic Area (EEA) General Data Protection Regulation (GDPR),”

ISO 27001

✓ Yes [19]support.google.com/google-ads/answer/9433788“Google has earned ISO 27001 certification for the systems, applications, people, technology, processes and data centers serving a number of Google products.”

PCI DSS

✗ No [20]developers.google.com/google-ads/api/docs/best-practices/test-accountsdevelopers.google.com/google-ads/api/docs/developer-toolkit/mcp-serverdevelopers.google.com/google-ads/api/docs/api-policy/termsdevelopers.google.com/google-ads/api/docs/productionize/access-levelsbusiness.safety.google/compliance/developers.google.com/google-ads/api/rest/design/json-mappingsdevelopers.google.com/google-ads/api/docs/productionize/rate-limitsdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-forecast-metricsdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metricsdevelopers.google.com/google-ads/api/docs/api-policy/rate-sheetdevelopers.google.com/google-ads/api/docs/best-practices/quotasdevelopers.google.com/google-ads/api/docs/keyword-planning/overviewdevelopers.google.com/google-ads/api/docs/keyword-planning/generate-keyword-ideasdevelopers.google.com/google-ads/api/docs/client-libsdevelopers.google.com/google-ads/api/docs/api-policy/developer-tokenbusiness.safety.google/compliance/support.google.com/google-ads/answer/9433788developers.google.com/google-ads/api/docs/targeting/location-targetingdevelopers.google.com/google-ads/api/support/compliancesupport.google.com/google-ads/answer/7459813

Published SLA

✗ No [21]groups.google.com/g/adwords-api/c/82FOMMMA9DM“Hi Team, I would like to know how frequently the cost_micros, campaign_budget_name, ads_spent_date_ct, clicks , impressions etc gets updated”

Rate limits

KeywordPlanIdeaService: GenerateKeywordIdeas 1 QPS per CID, GenerateKeywordHistoricalMetrics 1 QPS per CID, GenerateKeywordForecastMetrics 1 QPS per CID, GenerateAdGroupTheme 2 QPS per CID (1 QPS calculated as 60 requests per 60 seconds). Daily API operations: Explorer Access 2,880/day against production accounts, 15,000/day against test accounts; Basic Access 15,000/day against both test and production accounts. Keyword Plan object limits: 10,000 KeywordPlan per account, 200 KeywordPlanAdGroup per KeywordPlan, 10,000 KeywordPlanAdGroupKeyword per KeywordPlan, 1,000 KeywordPlanCampaignKeyword per KeywordPlan, 1 KeywordPlanCampaign per KeywordPlan. [22]developers.google.com/google-ads/api/docs/best-practices/quotas“1 QPS is calculated as 60 requests per 60 seconds. Limited to 2 requests per second per CID: KeywordPlanIdeaService.GenerateAdGroupTheme.”developers.google.com/google-ads/api/docs/productionize/rate-limits“The Google Ads API buckets requests for rate limiting by queries per second (QPS) per client customer ID (CID) and developer token.”

Known restrictions

All requests to Keyword Planning services for both standard and basic access are rate limited. Fewer requests are allowed per minute when compared to other services., Our recommendation is to cache or store results, as you do receive the same response over a long time span., In the case of historical metrics, the statistics refresh monthly., Forecasts are based on your campaign running unmodified for the duration of the forecast period. Changing the campaign, including bids and targeting prior to the forecast period, changes performance., Google may require that your app provide certain capabilities or features as listed in the Required Minimum Functionality (RMF). Non-compliance may result in fees., KeywordPlanCampaign is limited to 1 per KeywordPlan. [23]developers.google.com/google-ads/api/docs/productionize/access-levelsdevelopers.google.com/google-ads/api/docs/keyword-planning/overviewdevelopers.google.com/google-ads/api/docs/best-practices/quotas

• Docs

Docs rendering: static

API style

grpc

Base URL

https://googleads.googleapis.com/v24

Version

v24

Versioning

url

Stability

ga

Auth methods

oauth2

Idempotency keys

✗ No

Error format

vendor-specific

Rate limit

1 / second

SDKs

• Java com.google.api-ads:google-ads · repo · updated 2026-06 · 207★
• Python google-ads · repo · updated 2026-06 · 707★
• .NET Google.Ads.GoogleAds · repo · updated 2026-06 · 87★
• PHP googleads/google-ads-php · repo · updated 2026-06 · 347★
• Ruby google-ads-googleads · repo · updated 2026-05 · 83★
• Perl Google::Ads::GoogleAds · repo · updated 2026-05 · 20★
• Node.js google-ads-api · repo
• Go github.com/shenzhencenter/google-ads-pb · repo · updated 2026-05 · 109★

• Auth docs
• Quickstart
• MCP server
• Deprecation policy

GA

2026-04-22

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  Hybrid · public pricing · self-serve

• Keywords Everywhere

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  Hybrid · free tier · public pricing · self-serve

• Moz API

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  Hybrid · free tier · public pricing · self-serve

See all SEO & Keyword Data APIs APIs →

Each field above carries a numbered source — hover for a preview, click to jump here.

1. ↑Description: developers.google.com
2. ↑Pricing model: developers.google.com
3. ↑Published pricing: developers.google.com
4. ↑Free tier: developers.google.com
5. ↑Free tier details: developers.google.com
6. ↑Self-serve signup: developers.google.com · developers.google.com
7. ↑Requires sales call: developers.google.com · developers.google.com
8. ↑Enterprise plan: developers.google.com
9. ↑Supported actions: developers.google.com · developers.google.com · developers.google.com · developers.google.com
10. ↑Input types: developers.google.com · developers.google.com
11. ↑Output types: developers.google.com · developers.google.com
12. ↑Webhooks: groups.google.com · zapier.com
13. ↑Sandbox: developers.google.com · developers.google.com
14. ↑SDK languages: developers.google.com
15. ↑MCP server: developers.google.com · github.com
16. ↑SOC 2: support.google.com · cloud.google.com
17. ↑HIPAA: developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · business.safety.google · support.google.com · developers.google.com · developers.google.com · support.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · business.safety.google · developers.google.com
18. ↑GDPR: business.safety.google · support.google.com
19. ↑ISO 27001: support.google.com
20. ↑PCI DSS: developers.google.com · developers.google.com · developers.google.com · developers.google.com · business.safety.google · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · developers.google.com · business.safety.google · support.google.com · developers.google.com · developers.google.com · support.google.com
21. ↑Published SLA: groups.google.com
22. ↑Rate limits: developers.google.com · developers.google.com
23. ↑Known restrictions: developers.google.com · developers.google.com · developers.google.com

Every field change, who made it, and when — from our audited data pipeline and editors.

1. 2026-06-08 Docs URL: (none) → https://developers.google.com/docs
2. 2026-06-08 Rendering: (none) → static
3. 2026-06-08 Llms Txt Present: (none) → No
4. 2026-06-07 SDK Packages: Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go → Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go
5. 2026-06-07 SDK Packages: Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go → Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go
6. 2026-06-07 Summary Md: (none) → Google Keyword Planner, accessed through the Google Ads API, generates keyword …
7. 2026-06-07 SDK Packages: Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go → Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go
8. 2026-06-07 Github Stars At: (none) → 2026-06-07T18:55:30.898Z
9. 2026-06-07 Github Stars: (none) → 207
10. 2026-06-07 SDK Packages: Java, C#, PHP, Python, Ruby, Perl → Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go
11. 2026-06-07 MCP URL: (none) → https://github.com/googleads/google-ads-mcp
12. 2026-06-07 Quickstart URL: (none) → https://developers.google.com/google-ads/api/docs/get-started/make-first-call
13. 2026-06-07 Idempotency Supported: (none) → No
14. 2026-06-07 Error Format: (none) → vendor-specific
15. 2026-06-07 Rate Limit Window: (none) → second
16. 2026-06-07 Requires Verification: (none) → No
17. 2026-06-07 Data Retention Policy URL: (none) → https://support.google.com/google-ads/answer/15188209?hl=en
18. 2026-06-07 GA Date: (none) → 2026-04-22
19. 2026-06-07 Fields Not Found: (none) → launched_at
20. 2026-06-07 SDK Languages: Java, C#, PHP, Python, Ruby, Perl → Java, Python, .NET, PHP, Ruby, Perl, Node.js, Go
21. 2026-06-07 Rate Limit Requests: (none) → 1
22. 2026-06-07 Auth Methods: (none) → oauth2
23. 2026-06-07 Auth Docs URL: (none) → https://developers.google.com/google-ads/api/docs/oauth/overview
24. 2026-06-07 API Style: (none) → grpc
25. 2026-06-07 Base URL: (none) → https://googleads.googleapis.com/v24
26. 2026-06-07 API Version: (none) → v24
27. 2026-06-07 Versioning Scheme: (none) → url
28. 2026-06-07 Stability: (none) → ga
29. 2026-06-07 Deprecation Policy URL: (none) → https://developers.google.com/google-ads/api/docs/sunset-dates
30. 2026-06-07 SDK Packages: (none) → Java, C#, PHP, Python, Ruby, Perl
31. 2026-06-07 Capabilities: {"local_data":true,"ppc_ad_data":true,"historical_data":true} → {"local_data":true,"ppc_ad_data":true,"historical_data":true}