Semrush API

Best for: AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box

Avoid if: You want to try it free before paying; You have strict compliance requirements

Pricing model

Hybrid (base + usage) [2]semrush.com/pricing/seo-ai-search/“Improve your plan with add-ons ; Additional Users. Starting at $45/mo”developer.semrush.com/api/get-started/api-access/“The monthly limit rate included by default is 10,000 requests. The Trends API doesn't use Standard API units.”

Published pricing

✓ Yes [3]developer.semrush.com/api/trends/api-reference/“Purchase Conversion. Price: 1 API units per request.”semrush.com/pricing/seo-ai-search/“Improve your plan with add-ons ; Additional Users. Starting at $45/mo”

Free tier

✗ No [4]developer.semrush.com/api/get-started/api-access/semrush.com/pricing/seo-ai-search/“Improve your plan with add-ons ; Additional Users. Starting at $45/mo”

Self-serve signup

✓ Yes [5]developer.semrush.com/api/get-started/quick-start/“Quick start. In this article, you'll learn how to get your API key, construct and test an API call, and retrieve and process data.”developer.semrush.com/api/seo/overview/“An API key is assigned to each user after subscribing to Semrush. You'll find it in Subscription info > API units.”

Requires sales call

✗ No [6]developer.semrush.com/api/seo/overview/“An API key is assigned to each user after subscribing to Semrush. You'll find it in Subscription info > API units.”developer.semrush.com/api/get-started/quick-start/“Quick start. In this article, you'll learn how to get your API key, construct and test an API call, and retrieve and process data.”

Enterprise plan

✓ Yes [7]reddit.com/r/SEMrush/comments/1gdkvmc/no_semrush_business/“I no longer see a pricing option of Semrush Business which allowed Semrush API access. It was substituted with Semrush Enterprise with $5000/mo pricing.”enterprise.semrush.com

• Historical data
• AI Overview tracking
• Local / geo data
• Competitor analysis
• Search intent
• PPC / ad data
• Clickstream data
• Bulk / batch

Supported actions

domain_organic_search_keywords, domain_paid_search_keywords, ads_copies, competitors_in_organic_search, competitors_in_paid_search, domain_ad_history, domain_vs_domain, domain_pla_search_keywords, pla_copies, pla_competitors, domain_organic_pages, domain_organic_subdomains, keyword_overview_all_databases, keyword_overview_one_database, batch_keyword_overview_one_database, organic_results, paid_results, related_keywords, keyword_ads_history, broad_match_keyword, phrase_questions, keyword_difficulty, domain_overview_all_databases, domain_overview_one_database, domain_overview_history, winners_and_losers, semrush_rank, subdomain_overview_one_database, subdomain_overview_all_databases, subdomain_overview_history, subdomain_organic_search_keywords, subdomain_paid_search_keywords, subdomain_organic_pages, subfolder_overview_one_database, subfolder_overview_history, subfolder_overview_all_databases, subfolder_organic_search_keywords, subfolder_paid_search_keywords, subfolder_organic_pages, url_overview_one_database, url_overview_history, url_overview_all_databases, url_organic_search_keywords, url_paid_search_keywords, backlinks_overview, backlinks, referring_domains, referring_ips, tld_distribution, referring_domains_by_country, anchors, indexed_pages, backlinks_competitors, comparison_by_referring_domains, batch_comparison, authority_score_profile, categories_profile, categories, backlinks_historical_data, list_all_existing_projects, get_information_about_existing_project, create_new_project, update_existing_project, delete_existing_project, projects_list_oauth, get_project_oauth, create_project_oauth, update_project_oauth, remove_project_oauth, create_position_tracking_campaign, enable_email_sending_tracking_statistics, disable_email_sending_tracking_statistics, add_keywords_to_tracking_campaign, remove_keywords_from_tracking_campaign, add_tags_to_keywords, remove_tags_from_keywords, add_competitors_to_tracking_campaign, remove_competitors_from_tracking_campaign, get_list_of_campaigns, universal_location_search, campaign_dates, organic_overview_report, adwords_overview_report, organic_positions_report, adwords_positions_report, organic_competitors_discovery_report, adwords_competitors_discovery_report, organic_visibility_index_report, adwords_visibility_index_report, organic_landing_pages_report, adwords_landing_pages_report, enable_site_audit_tool, edit_site_audit_campaign, get_list_of_campaign_snapshots, get_text_descriptions_about_issues, run_audit, get_information_about_campaign, get_information_about_snapshot, detailed_report_for_issue, get_page_id_by_url, get_information_about_page, get_snapshots_history, traffic_summary, daily_traffic, weekly_traffic, purchase_conversion, industry_categories, traffic_sources, traffic_destinations, geo_distribution, subdomains_trends, top_pages, traffic_rank, audience_insights, data_accuracy, subfolders_trends, age_and_sex_distribution, household_distribution, income_distribution, education_distribution, occupation_distribution, audience_interests, social_media, create_location, update_location, get_location, get_locations, delete_location, get_listings, disable_listing, enable_listing, create_image, get_images, update_image, delete_image, get_categories, get_more_hour_types, get_payment_options, get_campaign_map_rank_tracker, get_campaigns_map_rank_tracker, get_keyword_statuses, get_heatmap, get_metrics, get_top_competitors, create_campaign_map_rank_tracker, update_campaign_map_rank_tracker, delete_campaign_map_rank_tracker, collect_campaign, get_user_limits [8]developer.semrush.com/api/seo/domain-reports/“This report lists keywords that bring users to a domain via Google's top 100 organic search results.”developer.semrush.com/api/seo/overview/“An API key is assigned to each user after subscribing to Semrush. You'll find it in Subscription info > API units.”

Regions

over 140 countries and regions (examples: us, uk, de, fr) [9]developer.semrush.com/api/introduction/available-data/“Local databases: To retrieve region-level insights, you can specify the database (for example, us , uk , de , fr , etc.) in your API requests.”

Input types

URL query parameters (domain names, keywords, database codes, dates) [10]developer.semrush.com/api/introduction/available-data/“Local databases: To retrieve region-level insights, you can specify the database (for example, us , uk , de , fr , etc.) in your API requests.”developer.semrush.com/api/seo/domain-reports/“This report lists keywords that bring users to a domain via Google's top 100 organic search results.”

Output types

CSV, JSON [11]developer.semrush.com/api/introduction/semrush-api-overview/

Webhooks

✗ No [12]developer.semrush.com/api/introduction/semrush-api-overview/developers.hellosign.com/docs/guides/events-and-callbacks/overview

Sandbox / test mode

✗ No [13]developer.semrush.com/api/get-started/quick-start/

SDK languages

Unknown

MCP server

✓ Yes [14]semrush.com/blog/what-is-mcp-connector/“You can link ChatGPT, Claude, Cursor, VS Code, Claude Code, or custom AI agents directly to Semrush.”semrush.com/news/423229-new-mcp-server-bridges-data-and-ai-with-effortless-api-integration/“The MCP Server connects Semrush APIs (Trends or Standard) to AI agents, providing consistent, ready-to-go data access.”apigene.ai/mcp/official/semrush“The official Semrush MCP server enables AI agents to seamlessly interact with Semrush's platform, allowing developers to leverage AI”

SOC 2

– Unknown [15]semrush.com/company/security/upguard.com/security-report/semrushnudgesecurity.com/security-profile/semrush-com“SOC2 Compliance. SOC 2 Compliant.”

HIPAA

– Unknown [16]nudgesecurity.com/security-profile/semrush-com“HIPAA Compliant.”semrush.com/company/security/

GDPR

✓ Yes [17]semrush.com/company/security/

ISO 27001

– Unknown [18]semrush.com/company/security/nudgesecurity.com/security-profile/semrush-com“ISO 27001 Compliant.”

PCI DSS

✓ Yes [19]semrush.com/company/security/

Published SLA

✗ No [20]semrush.com/company/security/

Rate limits

You can make up to 10 requests per second; You can make up to 10 simultaneous requests per account; Trends API: up to 10 requests per second (RPS) per account; Listing Management API: Create Location 10 req/s, Update Location 10 req/s, Get Location 10 req/s, Get Locations 10 req/s, Get Categories 10 req/min [21]developer.semrush.com/api/get-started/api-units-balance/“The Trends API operates under a rate limit service, allowing up to 10 requests per second (RPS) per account.”developer.semrush.com/api/introduction/api-usage-restrictions/“Rate limits: You can make up to 10 requests per second.”developer.semrush.com/api/basics/api-tutorials/listing-management-api/“You can execute up to 5 requests per second.”

Known restrictions

You can make up to 10 requests per second, You can make up to 10 simultaneous requests per account, You can't cache the information received via API for more than one month without Semrush's express written consent, For per-line reports, if you do not have enough units for the full request, the system will return the number of lines your remaining balance can cover without throwing an error, API key compromise requires contacting Semrush Tech Support to update the key; users cannot reset it themselves [22]developer.semrush.com/api/introduction/api-usage-restrictions/“Rate limits: You can make up to 10 requests per second.”

• Docs
• API reference

Docs rendering: static

API style

rest

Base URL

https://api.semrush.com/

Versioning

none

Stability

ga

Auth methods

api_key, oauth2

Error format

vendor-specific

Rate limit

10 / second

• Auth docs
• Quickstart
• MCP server

Launched

2008-01-01

Notable customers

Samsung, LG, ZoomInfo, Disney, Amazon, HSBC, Tesla, Microsoft, LaLiga, Roche, Procter & Gamble, Decathlon

• DataForSEO

  We provide comprehensive SEO and digital marketing data solutions via API

  Usage · public pricing · self-serve

• Google Ads API

  Keyword Planning is a process for getting keyword metrics and forecasts as well as searching for new keywords to add to campaigns.

  free tier · public pricing · self-serve

• Ahrefs API

  With Ahrefs API, you can use data from your Ahrefs workspace to create custom integrations and automations.

  Hybrid · public pricing · self-serve

• Serpstat API

  The most cost-effective API SEO data provider

  Subscription · public pricing · self-serve

• Keywords Everywhere

  Pull search volume, CPC, competition, related keywords, traffic and backlink data into your own app, over one REST API, using the same API key you already use in the extension.

  Hybrid · free tier · public pricing · self-serve

• Moz API

  Moz API gives you the power to quickly create custom SEO tools, dashboards, and integrations - affordably and at scale.

  Hybrid · free tier · public pricing · self-serve

Semrush API alternatives · Semrush API vs DataForSEO · All SEO & Keyword Data APIs APIs

Each field above carries a numbered source - hover for a preview, click to jump here.

1. ↑Description: developer.semrush.com · semrush.com
2. ↑Pricing model: semrush.com · developer.semrush.com
3. ↑Published pricing: developer.semrush.com · semrush.com
4. ↑Free tier: developer.semrush.com · semrush.com
5. ↑Self-serve signup: developer.semrush.com · developer.semrush.com
6. ↑Requires sales call: developer.semrush.com · developer.semrush.com
7. ↑Enterprise plan: reddit.com · enterprise.semrush.com
8. ↑Supported actions: developer.semrush.com · developer.semrush.com
9. ↑Regions: developer.semrush.com
10. ↑Input types: developer.semrush.com · developer.semrush.com
11. ↑Output types: developer.semrush.com
12. ↑Webhooks: developer.semrush.com · developers.hellosign.com
13. ↑Sandbox: developer.semrush.com
14. ↑MCP server: semrush.com · semrush.com · apigene.ai
15. ↑SOC 2: semrush.com · upguard.com · nudgesecurity.com
16. ↑HIPAA: nudgesecurity.com · semrush.com
17. ↑GDPR: semrush.com
18. ↑ISO 27001: semrush.com · nudgesecurity.com
19. ↑PCI DSS: semrush.com
20. ↑Published SLA: semrush.com
21. ↑Rate limits: developer.semrush.com · developer.semrush.com · developer.semrush.com
22. ↑Known restrictions: developer.semrush.com

Every field change, who made it, and when - from our audited data pipeline and editors.

1. 2026-06-15 Score Agent Friendliness: 30 → 40
2. 2026-06-15 Score Docs Quality: 15 → 35
3. 2026-06-15 Robots Allows Agents: (none) → Yes
4. 2026-06-15 Has Structured Data: (none) → No
5. 2026-06-15 API Reference URL: (none) → https://developer.semrush.com/api/trends/api-reference/#traffic-summary
6. 2026-06-09 Best For: AI agents and automation — an agent-ready surface (MCP / llms.txt), Teams needi… → AI agents and automation - an agent-ready surface (MCP / llms.txt), Teams needi…
7. 2026-06-09 Scoring Methodology: Scores are computed deterministically from this profile's published, sourced fi… → Scores are computed deterministically from this profile's published, sourced fi…
8. 2026-06-09 Score Setup Speed: (none) → 45
9. 2026-06-09 Score Agent Friendliness: (none) → 30
10. 2026-06-09 Score Pricing Transparency: (none) → 85
11. 2026-06-09 Avoid If: (none) → You want to try it free before paying, You have strict compliance requirements
12. 2026-06-09 Best For: (none) → AI agents and automation — an agent-ready surface (MCP / llms.txt), Teams needi…
13. 2026-06-09 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
14. 2026-06-09 Score Trust Readiness: (none) → 25
15. 2026-06-09 Score Procurement Friction: (none) → 85
16. 2026-06-09 Score Docs Quality: (none) → 15
17. 2026-06-08 Llms Txt Present: (none) → No
18. 2026-06-08 Rendering: (none) → static
19. 2026-06-08 Docs URL: (none) → https://developer.semrush.com/api
20. 2026-06-07 Summary Md: (none) → Semrush API extracts the platform's SEO and PPC data programmatically, covering…
21. 2026-06-07 Auth Docs URL: (none) → https://developer.semrush.com/api/get-started/authorization/
22. 2026-06-07 Auth Methods: (none) → api_key, oauth2
23. 2026-06-07 Notable Customers: (none) → Samsung, LG, ZoomInfo, Disney, Amazon, HSBC, Tesla, Microsoft, LaLiga, Roche, P…
24. 2026-06-07 Launched At: (none) → 2008-01-01
25. 2026-06-07 Price Basis: (none) → month
26. 2026-06-07 Starting Price Usd: (none) → 455.67
27. 2026-06-07 Requires Verification: (none) → No
28. 2026-06-07 Rate Limit Window: (none) → second
29. 2026-06-07 Error Format: (none) → vendor-specific
30. 2026-06-07 Quickstart URL: (none) → https://developer.semrush.com/api/get-started/quick-start/
31. 2026-06-07 MCP URL: (none) → https://mcp.semrush.com/v1/mcp
32. 2026-06-07 Stability: (none) → ga
33. 2026-06-07 Versioning Scheme: (none) → none
34. 2026-06-07 Base URL: (none) → https://api.semrush.com/
35. 2026-06-07 API Style: (none) → rest
36. 2026-06-07 Fields Not Found: (none) → api_version, ga_date, idempotency_supported
37. 2026-06-07 Rate Limit Requests: (none) → 10
38. 2026-06-07 Capabilities: {"bulk":true,"local_data":true,"clickstream":true,"ppc_ad_data":true,"historica… → {"bulk":true,"local_data":true,"clickstream":true,"ppc_ad_data":true,"historica…

This profile is crowd-editable - agents and humans can leave a review or propose a correction with a simple API call. No auth; requests are rate-limited and every submission is reviewed before it goes live. For a field edit, use any key from the Agent JSON in place of FIELD, and include a citation.

curl -X POST https://apio.sh/api/feedback/semrush \
  -H 'Content-Type: application/json' \
  -d '{"kind":"review","rating":5,"body":"Your experience with this API…"}'

curl -X POST https://apio.sh/api/suggest/semrush/FIELD \
  -H 'Content-Type: application/json' \
  -d '{"value":"corrected value","citations":[{"url":"https://source.example/page","excerpt":"supporting quote"}],"note":"what changed and why"}'

All the ways to contribute →