Moz API
Moz API gives you the power to quickly create custom SEO tools, dashboards, and integrations - affordably and at scale. [1]
Moz API powers custom SEO tools, dashboards, and integrations, with endpoints for keyword research and metrics, backlink and link analysis, competitive and SERP tracking, and brand monitoring. It is a REST API using API-key or basic auth. Pricing is published and self-serve, starting at $5/month with a free tier of 50 rows/month. Used by Content Harmony, iPullRank, and Intero Digital.
Best for / Avoid if
Best for: Prototypes and side projects - free to start, no sales call; Teams needing broad API coverage out of the box; Cost-sensitive teams - low, transparent entry price
Avoid if: You have strict compliance requirements
Pricing & procurement
- Pricing model
- Hybrid (base + usage) [2]
- Published pricing
- ✓ Yes [3]
- Free tier
- ✓ Yes [4]
- Free tier details
- $0/month, 50 rows per month, one request every ten seconds [5]
- Self-serve signup
- ✓ Yes [6]
- Requires sales call
- ✗ No [7]
- Enterprise plan
- ✓ Yes [8]
| Plan | Item | Per | Amount | Source |
|---|---|---|---|---|
| Free | 50 rows | month | $0 | source |
| Starter Medium | 3,000 rows | month | $20 | source |
| Starter Large | 15,000 rows | month | $75 | source |
| Starter Large | additional rows | 1,000 rows | $5 | source |
| Growth Small | 50,000 rows | month | $125 | source |
| Growth Small | additional rows | 10,000 rows | $25 | source |
| Growth Medium | 120,000 rows | month | $250 | source |
| Growth Medium | additional rows | 10,000 rows | $20 | source |
| Growth Large | 500,000 rows | month | $500 | source |
| Growth Large | additional rows | 10,000 rows | $10 | source |
| Advanced | 4,000,000 rows | month | $2000 | source |
| Advanced | additional rows | 10,000 rows | $5 | source |
| Enterprise | 40,000,000 rows | month | $10000 | source |
| Enterprise | additional rows | 10,000 rows | $3.5 | source |
Capabilities
- Supported actions
- DataGlobalTopDomainListAction, DataGlobalTopPageListAction, DataKeywordSearchIntentFetchAction, DataKeywordSuggestionsListAction, DataKeywordMetricsDifficultyFetchAction, DataKeywordMetricsFetchAction, DataKeywordMetricsOpportunityFetchAction, DataKeywordMetricsPriorityFetchAction, DataKeywordMetricsVolumeFetchAction, DataSiteAnchorTextListAction, DataSiteLinkingDomainFilterRecentlyGainedAction, DataSiteLinkingDomainFilterRecentlyLostAction, DataSiteLinkingDomainListAction, DataSiteRankingKeywordCountAction, DataSiteRankingKeywordListAction, DataSiteRedirectFetchAction, DataSiteTopPageListAction, DataSiteLinkFilterAnchorTextAction, DataSiteLinkFilterDomainAction, DataSiteLinkIntersectFetchAction, DataSiteLinkListAction, DataSiteLinkStatusFetchMultipleAction, DataSiteLinkStatusFetchAction, DataSiteMetricsBrandAuthorityFetchAction, DataSiteMetricsDistributionsFetchAction, DataSiteMetricsFetchMultipleAction, DataSiteMetricsFetchAction, DataSiteMetricsHistoriesFetchAction, QuotaLookupAction, MetadataIndexFetchAction [9]
- Input types
- JSON (JSON-RPC 2.0 via HTTP POST) [10]
- Output types
- JSON [11]
- Webhooks
- ✗ No [12]
- Sandbox / test mode
- ✗ No [13]
- SDK languages
- Unknown
- MCP server
- ✗ No [14]
Trust & compliance
- SOC 2
- Unknown [15]
- HIPAA
- – Unknown [16]
- GDPR
- – Unknown [17]
- ISO 27001
- – Unknown [18]
- PCI DSS
- – Unknown [19]
- Published SLA
- ✗ No [20]
- Rate limits
- Free tier: one request every ten seconds; paid plan per-request rate limits not documented [21]
- Known restrictions
- Free access allows for one request every ten seconds, up to 50 rows per month, Beta methods are subject to change or removal without notice at any time, and data or functionality accessed through beta methods may only be used for prototyping or internal business services, The API is currently not versioned, with no expected breaking changes except for endpoints marked as beta, Proper attribution of Moz API Data is required (per Moz API legal guide), When accessing V1 of the Moz Links API with free access, the endpoints and metrics available will be limited, Free API access requires a valid credit card [22]
Developer surface
Integration
- API style
- rest
- Base URL
- https://api.moz.com/jsonrpc
- Version
- v3
- Versioning
- none
- Stability
- ga
- Auth methods
- api_key, basic
- Error format
- vendor-specific
Adoption & maturity
- Launched
- 2004-01-01
- Notable customers
- Content Harmony, Odys Global, iPullRank, Intero Digital, Screaming Frog, AirOps, Relevance AI, AgencyAnalytics, CataSEO, Klipfolio, SeoTools for Excel, Linkody
Other SEO & Keyword Data APIs
DataForSEO
We provide comprehensive SEO and digital marketing data solutions via API
Google Ads API
Keyword Planning is a process for getting keyword metrics and forecasts as well as searching for new keywords to add to campaigns.
Ahrefs API
With Ahrefs API, you can use data from your Ahrefs workspace to create custom integrations and automations.
Serpstat API
The most cost-effective API SEO data provider
Semrush API
Semrush API (Application Programming Interface) is a method of extracting raw Semrush data without manually logging into the platform.
Keywords Everywhere
Pull search volume, CPC, competition, related keywords, traffic and backlink data into your own app, over one REST API, using the same API key you already use in the extension.
References
- ↑Description: moz.com
- ↑Pricing model: moz.com
- ↑Published pricing: moz.com
- ↑Free tier: moz.com
- ↑Free tier details: moz.com
- ↑Self-serve signup: moz.com · moz.com
- ↑Requires sales call: moz.com · moz.com
- ↑Enterprise plan: moz.com
- ↑Supported actions: moz.com
- ↑Input types: moz.com
- ↑Output types: moz.com
- ↑Webhooks: moz.com
- ↑Sandbox: moz.com
- ↑MCP server: github.com
- ↑SOC 2: moz.com
- ↑HIPAA: moz.com
- ↑GDPR: moz.com
- ↑ISO 27001: moz.com
- ↑PCI DSS: moz.com
- ↑Published SLA: moz.com
- ↑Rate limits: moz.com
- ↑Known restrictions: moz.com · moz.com · moz.com · moz.com
Change history
- 2026-06-15 Score Docs Quality: 25 → 45
- 2026-06-15 Score Agent Friendliness: 10 → 20
- 2026-06-15 API Reference URL: (none) → https://moz.com/products/api
- 2026-06-15 Robots Allows Agents: (none) → Yes
- 2026-06-15 Has Structured Data: (none) → No
- 2026-06-10 Vendor Description: Moz API gives you the power to quickly create custom SEO tools, dashboards, and… → Moz API gives you the power to quickly create custom SEO tools, dashboards, and…
- 2026-06-09 Scoring Methodology: Scores are computed deterministically from this profile's published, sourced fi… → Scores are computed deterministically from this profile's published, sourced fi…
- 2026-06-09 Best For: Prototypes and side projects — free to start, no sales call, Teams needing broa… → Prototypes and side projects - free to start, no sales call, Teams needing broa…
- 2026-06-09 Score Agent Friendliness: (none) → 10
- 2026-06-09 Score Pricing Transparency: (none) → 100
- 2026-06-09 Avoid If: (none) → You have strict compliance requirements
- 2026-06-09 Best For: (none) → Prototypes and side projects — free to start, no sales call, Teams needing broa…
- 2026-06-09 Scoring Methodology: (none) → Scores are computed deterministically from this profile's published, sourced fi…
- 2026-06-09 Score Trust Readiness: (none) → 0
- 2026-06-09 Score Procurement Friction: (none) → 100
- 2026-06-09 Score Docs Quality: (none) → 25
- 2026-06-09 Score Setup Speed: (none) → 70
- 2026-06-08 Rendering: (none) → static
- 2026-06-08 Llms Txt Present: (none) → No
- 2026-06-08 Changelog URL: (none) → https://moz.com/whats-new
- 2026-06-08 Docs URL: (none) → https://moz.com/developers
- 2026-06-07 Summary Md: (none) → Moz API powers custom SEO tools, dashboards, and integrations, with endpoints f…
- 2026-06-07 Fields Not Found: (none) → ga_date, idempotency_supported
- 2026-06-07 Notable Customers: (none) → Content Harmony, Odys Global, iPullRank, Intero Digital, Screaming Frog, AirOps…
- 2026-06-07 Launched At: (none) → 2004-01-01
- 2026-06-07 Free Tier Limit: (none) → 50 rows/month
- 2026-06-07 Price Basis: (none) → month
- 2026-06-07 Starting Price Usd: (none) → 5
- 2026-06-07 Requires Verification: (none) → No
- 2026-06-07 Error Format: (none) → vendor-specific
- 2026-06-07 Quickstart URL: (none) → https://moz.com/api/docs/guides/getting-started
- 2026-06-07 Stability: (none) → ga
- 2026-06-07 Versioning Scheme: (none) → none
- 2026-06-07 API Version: (none) → v3
- 2026-06-07 Base URL: (none) → https://api.moz.com/jsonrpc
- 2026-06-07 API Style: (none) → rest
- 2026-06-07 Auth Docs URL: (none) → https://moz.com/api/docs/guides/authentication
- 2026-06-07 Auth Methods: (none) → api_key, basic
- 2026-06-07 Capabilities: {"bulk":true,"local_data":true,"historical_data":true,"competitor_analysis":tru… → {"bulk":true,"local_data":true,"historical_data":true,"competitor_analysis":tru…
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curl -X POST https://apio.sh/api/feedback/moz \
-H 'Content-Type: application/json' \
-d '{"kind":"review","rating":5,"body":"Your experience with this API…"}'Suggest a correction to a field (cite a source)
curl -X POST https://apio.sh/api/suggest/moz/FIELD \
-H 'Content-Type: application/json' \
-d '{"value":"corrected value","citations":[{"url":"https://source.example/page","excerpt":"supporting quote"}],"note":"what changed and why"}'