apio

Use cases · Data & Web

Best APIs for Local SEO & Local SERP Data

APIs that return location-specific search results and local metrics for local rank tracking and Google Business data.

Required capability: Local / geo data.

Our pick: DataForSEO

DataForSEO is a usage-based REST API for SEO and digital-marketing data, covering SERPs, keyword research, backlinks, rank tracking, and on-page and content analysis across 94,000+ locations on Google, Bing, YouTube, and more. It is self-serve with transparent pay-per-request pricing from $0.0006 per request plus a $1 signup credit. Integration is REST with basic auth, webhooks, an official MCP server, and four SDKs. The platform is GDPR and ISO 27001 compliant, though no public SLA is offered. Launched 2016.

Best for: AI agents and automation - an agent-ready surface (MCP / llms.txt); Teams needing broad API coverage out of the box; Cost-sensitive teams - low, transparent entry price.

Avoid if: You want to try it free before paying

DataForSEO profile →

Best for…

Best overall
DataForSEO - our default pick: strongest across pricing, trust and breadth
Best free pick
SerpApi - free tier: Free plan: $0/month, 250 searches per month, 50 throughput per hour. Includes U.S. Legal…
Best for enterprise
DataForSEO - for regulated or large teams: enterprise plan
Cheapest to start
Moz API - from $5 month to start; compare on your real usage, not the entry price
Best for agents
DataForSEO - easiest to wire up programmatically: MCP server
Broadest surface
SE Ranking - 156 documented actions; breadth isn't quality, but it's the most to build on

Ranked (10)

  • #1 DataForSEO

    60 / 100
    • Best overall
    • Best for enterprise
    • Best for agents

    DataForSEO is a usage-based REST API for SEO and digital-marketing data, covering SERPs, keyword research, backlinks, rank tracking, and on-page and content analysis across 94,000+ locations on Google, Bing, YouTube, and more. It is self-serve with transparent pay-per-request pricing from $0.0006 per request plus a $1 signup credit. Integration is REST with basic auth, webhooks, an official MCP server, and four SDKs. The platform is GDPR and ISO 27001 compliant, though no public SLA is offered. Launched 2016.

    PricingUsage · from $0.0006 request · free tier ✗
    TrustGDPR · ISO 27001
    Does
    • Historical data
    • AI Overview tracking
    • Local / geo data
    • Multiple search engines
    • Competitor analysis
    • Search intent
    • PPC / ad data
    • Clickstream data
    • Bulk / batch
    • Real-time
    Used byThe Links Guy
    Avoid ifYou want to try it free before paying

    DataForSEO profile →

  • #2 SerpApi

    68 / 100
    • Best free pick

    SerpApi is a real-time search results API that handles proxies, CAPTCHA solving, and structured parsing across Google and many other engines, including AI search results. The REST API uses API-key auth, an official MCP server, and eight SDKs. Pricing is published and self-serve: 250 searches/month free, paid plans from $25/month. It holds SOC 2 Type 2 and ISO 27001 with a published SLA. Used by Nvidia, Shopify, and Perplexity.

    PricingHybrid · from $25 month · free tier ✓
    TrustSOC 2 Type II · ISO 27001
    Does
    • AI Overview tracking
    • Local / geo data
    • Multiple search engines
    • PPC / ad data
    • Bulk / batch
    • Real-time
    Used byNvidia, Shopify, Perplexity, Adobe

    SerpApi profile →

  • #3 Google Ads API

    65 / 100

    Google Keyword Planner, accessed through the Google Ads API, generates keyword ideas, historical metrics, and forecasts for campaign planning. It is a gRPC API using OAuth2, with eight official client libraries and an MCP server, and is self-serve for developers with a Google Ads account. The API is GDPR and ISO 27001 compliant. Best for teams already building on Google Ads that need programmatic keyword data.

    Pricing- · free tier ✓
    TrustGDPR · ISO 27001
    Does
    • Historical data
    • Local / geo data
    • PPC / ad data
    The catchFree, but historical search volumes come bucketed into broad ranges; fine for rough sizing, not precise tracking.

    Google Ads API profile →

  • #4 Zenserp

    63 / 100

    Zenserp fetches live Google search results through a fast, stable SERP API, supporting rank monitoring, keyword research, and News, Image, and Maps search. It is a REST API with API-key auth and one SDK. Pricing is a published, self-serve subscription: 50 searches/month free, paid plans from about $50/month. It is GDPR compliant with a published SLA.

    PricingSubscription · from $49.99 month · free tier ✓
    TrustGDPR
    Does
    • Local / geo data
    • Multiple search engines
    • Bulk / batch
    • Real-time
    Avoid ifYou have strict compliance requirements

    Zenserp profile →

  • #5 SERP API

    68 / 100

    Bright Data SERP API delivers real-time search engine scraping with proxy management, unblocking, and parsing handled for you, across 195 countries. Use cases include organic rank tracking, brand protection, price comparison, and ad intelligence. The REST API uses API-key auth and an official MCP server, with results priced at $1.50 per 1,000 and self-serve signup. It holds SOC 2 Type 2, GDPR, and ISO 27001 with a published SLA. Used by Henkel, Beiersdorf, and Under Armour.

    PricingHybrid · from $1.50 1,000 results · free tier ✗
    TrustSOC 2 Type II · GDPR · ISO 27001
    Does
    • Local / geo data
    • Multiple search engines
    • Bulk / batch
    • Real-time
    Used byHenkel, Beiersdorf, Under Armour, Wayfair
    Avoid ifYou want to try it free before paying

    SERP API profile →

  • #6 Serpstat API

    58 / 100

    Serpstat is a cost-focused SEO data API covering keyword research, backlink analysis, rank tracking, site audits, competitor analysis, and SERP crawling across 243 countries. The REST API uses API-key auth, an official MCP server, and five SDKs. Pricing is a published, self-serve subscription from $100/month. It is GDPR compliant. Used by Deloitte, Rakuten, Visa, and Uber.

    PricingSubscription · from $100 month · free tier ✗
    TrustGDPR
    Does
    • Historical data
    • Local / geo data
    • Multiple search engines
    • Competitor analysis
    • PPC / ad data
    • Bulk / batch
    Used byDeloitte, Rakuten, Visa, Uber
    Avoid ifYou want to try it free before paying

    Serpstat API profile →

  • #7 Semrush API

    53 / 100

    Semrush API extracts the platform's SEO and PPC data programmatically, covering organic and paid keywords, competitive analysis, ad history, and local SEO, with an MCP server for AI integration. It is a REST API supporting API-key and OAuth2 auth across 140+ countries. Pricing is published and self-serve, starting around $456/month. It is GDPR and PCI DSS compliant. Used by Samsung, LG, and Disney.

    PricingHybrid · from $455.67 month · free tier ✗
    TrustGDPR · PCI DSS
    Does
    • Historical data
    • AI Overview tracking
    • Local / geo data
    • Competitor analysis
    • Search intent
    • PPC / ad data
    • Clickstream data
    • Bulk / batch
    Used bySamsung, LG, ZoomInfo, Disney
    Avoid ifYou want to try it free before paying

    Semrush API profile →

  • #8 VALUE SERP

    51 / 100

    ValueSERP is a value-priced, real-time SERP data API for SEO, competitive analysis, and marketing research, returning web, news, image, video, and local results. The REST API uses API-key auth and webhooks. Pricing is published and self-serve: 100 free requests at signup, then paid plans from $50/month. It is GDPR compliant with a published SLA. Used by Seer Interactive and KNOZA Consulting.

    PricingHybrid · from $50 month · free tier ✗
    TrustGDPR
    Does
    • AI Overview tracking
    • Local / geo data
    • Multiple search engines
    • Bulk / batch
    • Real-time
    Used byKNOZA Consulting, Seer Interactive, LSG SEO
    Avoid ifYou want to try it free before paying

    VALUE SERP profile →

  • #9 Moz API

    56 / 100
    • Cheapest to start

    Moz API powers custom SEO tools, dashboards, and integrations, with endpoints for keyword research and metrics, backlink and link analysis, competitive and SERP tracking, and brand monitoring. It is a REST API using API-key or basic auth. Pricing is published and self-serve, starting at $5/month with a free tier of 50 rows/month. Used by Content Harmony, iPullRank, and Intero Digital.

    PricingHybrid · from $5 month · free tier ✓
    Does
    • Historical data
    • Local / geo data
    • Competitor analysis
    • Search intent
    • Bulk / batch
    Used byContent Harmony, Odys Global, iPullRank, Intero Digital
    Avoid ifYou have strict compliance requirements

    Moz API profile →

  • #10 SE Ranking

    45 / 100
    • Broadest surface

    SE Ranking's SEO API automates SEO and GEO workflows: competitor analysis and keyword gaps, AI search visibility, technical site audits, link building, and global market analysis across 188+ country databases. It is a REST API with API-key auth and an official MCP server. Pricing is published and self-serve on a credit model of about $50 per 250,000 credits, with a 14-day, 100,000-credit trial. It is GDPR compliant.

    PricingHybrid · from $50 250,000 API credits · free tier ✗
    TrustGDPR
    Does
    • Historical data
    • AI Overview tracking
    • Local / geo data
    • Competitor analysis
    • Search intent
    • PPC / ad data
    • Bulk / batch
    • Real-time
    Used byHigherVisibility, hurra.com, Votre Site Pro
    Avoid ifYou want to try it free before paying

    SE Ranking profile →

Scope: only APIs with the required capability, picked from published, cited data. The score is one input, not the verdict, and we lead with each one’s trade-off. No reviews yet, no paid placement. See the full Data & Web directory.